@PSFK » pepsi http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pepsi Hosts A Soccer Match Between Blind Vs The ‘Blinded’ http://www.psfk.com/2011/11/pepsi-hosts-a-soccer-match-between-blind-vs-the-blinded.html Tue, 08 Nov 2011 18:07:17 +0000 Blind FootballVisually impaired football players use tracking technology and three-dimensional sounds to engage with former footballers in a match of "blind football."]]> Burberry, Angry Birds, Pepsi, Others Join Google+ Pages [Headlines] http://www.psfk.com/2011/11/burberry-angry-birds-pepsi-others-join-google-pages-headlines.html Tue, 08 Nov 2011 16:23:11 +0000 MuppetsGoogle+The latest feature to further the competition with Facebook enables brands and businesses to participate in Circles and improve search visibility.]]> PepsiCo’s Sets Up “Mission Control” Center To Track Social Media About Gatorade [Headlines] http://www.psfk.com/2011/11/pepsicos-sets-up-mission-control-center-to-track-social-media-about-gatorade-headlines.html Tue, 08 Nov 2011 10:00:38 +0000 Gatorade's Social Media Command CenterThe beverage company will monitor and drive conversations about it's product across a range of platforms.]]> Pepsi Teams With 7-Eleven To Relieve The Nation’s Hunger http://www.psfk.com/2011/10/pepsi-teams-with-7-eleven-to-relieve-the-nations-hunger.html Thu, 27 Oct 2011 15:26:43 +0000 Pepsi Teams With 7-Eleven To Relieve The Nation's HungerThe brand pledges to donate money to Feeding America when its products are purchased from a local store.]]> The Greatest Brandversations: Rival Logos Do Have Something In Common http://www.psfk.com/2011/08/the-greatest-brandversations-rival-logos-do-have-something-in-common.html Fri, 26 Aug 2011 16:45:35 +0000 brandversations-0In 'The Greatest Brandversations' company slogans are reversed, bringing to light the possibility that they may be just as appropriate for either business.]]> DIY Projects Commemorating 10th Anniversary Of 9/11 http://www.psfk.com/2011/07/diy-projects-commemorating-10th-anniversary-of-911.html Wed, 27 Jul 2011 18:16:25 +0000 brian-august-110-stories-911-anniversaryTen years after 9/11, New Yorkers use social media and crowdfunding platforms to fulfill independent projects to commemorate the September 11 attacks.]]> PSFK’s Best Of Last Week: June 12-19, 2011 http://www.psfk.com/2011/06/psfks-best-of-last-week-june-12-19-2011.html Mon, 20 Jun 2011 17:42:32 +0000 brandreversions-1The PSFK posts with the best traffic from last week.]]> Pepsi Introduces Social Vending Machines http://www.psfk.com/2011/05/pepsi-introduces-social-vending-machines.html Tue, 03 May 2011 18:44:18 +0000 Pepsi Introduces Social Vending MachinesThe brand's new interactive system lets you remotely buy a drink for a friend.]]> Encouraging Brand Participation Through Advertisement Tagging http://www.psfk.com/2011/04/encouraging-brand-participation-through-advertisement-tagging.html Mon, 25 Apr 2011 14:51:38 +0000 IntoNow-TV-taggingTracking TV through dynamic smartphone applications opens new avenues for greater brand engagement.]]> What Did PSFK Ship In 2010? #YearInReview http://www.psfk.com/2010/12/what-did-psfk-ship-in-2010-yearinreview.html Fri, 31 Dec 2010 16:58:43 +0000 lightbulb.jpg

A round up of some of our achievements in 2010

]]> 4 Trends From The World Of Vending Machines http://www.psfk.com/2010/10/4-trends-from-the-world-of-vending-machines.html Wed, 13 Oct 2010 18:24:57 +0000 Coca-Colas-Vending-Machines-Help-In-Preservation-of-Endangered-BirdsFrom luxury items and fresh food to social responsibility and intelligent interfaces, the world of self-serve reaches new heights.]]> SoBi Social Bicycle System http://www.psfk.com/2010/08/sobi-social-bicycle-system.html Thu, 12 Aug 2010 20:04:19 +0000 A bike sharing service currently in development will integrate authorization, tracking, and security systems with individual bikes.]]> This Week In Brand Strategy & Advertising http://www.psfk.com/2010/06/this-week-in-brand-strategy-advertising-2.html Sat, 26 Jun 2010 10:31:22 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> Pepsi’s Bonin Bough Discusses Social Media Credentials http://www.psfk.com/2010/06/pepsis-bonin-bough-discusses-social-media-credentials.html Thu, 24 Jun 2010 10:52:37 +0000 The brand's director of digital and social media on recent projects and the benefits of an experimental culture.]]> Pepsi Brings Two-Way Communication Through Barcodes http://www.psfk.com/2010/06/pepsi-brings-two-way-communication-through-barcodes.html Mon, 14 Jun 2010 14:24:59 +0000 The food and beverage giant has begun to experiment with the technology, in collaboration with start-up, Stickybits.]]> Insights From Razorfish’s Reinvention From The Ground Up Event http://www.psfk.com/2010/02/insights-from-razorfishs-reinvention-from-the-ground-up-event.html Thu, 04 Feb 2010 07:03:11 +0000 Pepsi RefreshOn Wednesday night, Razorfish hosted "Reinvention from the Ground Up" as part of New York Social Media Week. ]]> Cause-Related Marketing: Why Pepsi Sits On The Super Bowl Sidelines http://www.psfk.com/2009/12/cause-related-marketing-why-pepsi-sits-on-the-super-bowl-sidelines.html Fri, 18 Dec 2009 15:09:47 +0000 pepsi-goodIn a bold strategic move, Pepsi has dropped its entire Super Bowl advertising budget to focus on the new Pepsi Refresh Project.]]> Pepsi Uses Foursquare to Fund CampInteractive http://www.psfk.com/2009/12/pepsi-uses-foursquare-to-fund-campinteractive.html Mon, 07 Dec 2009 20:02:54 +0000 Pepsi and CampInteractive are using Foursquare as a platform for fundraising.]]> Mountain Dew Crowdsources Agency Review and Selection http://www.psfk.com/2009/11/mountain-dew-crowdsources-agency-review-and-selection.html Mon, 02 Nov 2009 20:44:59 +0000 As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo's Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009. ]]> (Pic) Local Cola http://www.psfk.com/2009/08/pic-local-cola.html Thu, 13 Aug 2009 15:52:23 +0000 new-york-pepsi.jpgWe noticed something interesting printed on the sodas that were on the table at an all day workshop we attended (as consultants) yesterday. The Pepsi cans say New York (and they were ‘bottled’ in New York state too).]]> A Bag Full of Luck http://www.psfk.com/2009/07/a-bag-full-of-luck.html Tue, 07 Jul 2009 14:34:26 +0000 the-bag-of-luck3In Spain Pepsico’s Lay’s chips not only have a rather surprising Jamon flavor but also a rather surprising Bolsa de Suerte promotion. The “good luck bag” campaign dreamed up by Tiempo BBDO consists of little scratch cards in each of their bags of chips. With them you can either win a free bag of chips or cash. Pepsico are giving away 3,000,000 free bags of chips, which should say something about their margins on the stuff. The campaign, if my Spanish has not left me completely, aims at letting people who have never won anything win something. Free chips forRead more...]]> Pepsi Opens LEED Certified Plant in China http://www.psfk.com/2009/06/pepsi-opens-leed-certified-plant-in-china.html Tue, 30 Jun 2009 19:01:45 +0000 Pepsi turns off the lightPepsiCo has opened the first ‘green’ plant in the industrial center of Chongqing, China. Meeting the standards of the U.S. Green Building Council Leadership in Energy and Environmental Design (LEED),  it is the first of six planned plants over the next two years.  The plant uses over 35 water and energy saving designs and utilizes the world’s most advanced technology, including an environmental management system that monitors water and energy use on every production line and every piece of individual equipment in real time. Water is reused for landscaping and cleaning, natural lighting dominates 75% of the interior  and theRead more...]]> Will Pepsi’s Buy Mean More Innovation & Better Drinks? http://www.psfk.com/2009/04/will-pepsis-buy-mean-more-innovation-better-drinks.html Wed, 22 Apr 2009 14:11:24 +0000 pepsi-drinks.pngOne of the biggest factors that hinder change at large beverage companies is the cost to alter the bottling process. Often the bottling companies have contracts that are tied up for years to deliver so many of a certain drink in a certain size. PepsiCo seem to have taken steps to change the status quo with the $6bn purchase of two of largest bottlers and therefore have greater control over its product sales in North America. The Financial Times reports: If the acquisitions go ahead, PepsiCo will handle the distribution of about 80 per cent of its total North AmericanRead more...]]> Pepsi to Launch Green Vending Machines http://www.psfk.com/2009/04/pepsi-to-launch-green-vending-machines.html Wed, 01 Apr 2009 15:10:08 +0000 Pepsi will be debuting the first eco-friendly soda machines this month in Washington D.C. The vending machines are also the first to use carbon dioxide instead of HFCs as a coolant and will release 12 % less greenhouse gasses than the previous models. Currently, PepsiCo is testing machines that use alternative refrigerants, such as isobutane and propane. The company is also eliminating HFCs from the insulating foam found in vending machines, coolers, and fountain equipment. [via Brand Freak]]]> Refreshment Revamping Roundup http://www.psfk.com/2009/03/refreshment-revamping-roundup.html Wed, 04 Mar 2009 19:12:11 +0000 canThe beverage aisle just keeps on getting more complicated. In the last two years companies have put their new product development on hyper drive and the beverage segment has fractured more and more. In the last few months, though, consumers are finding it even more difficult to find their favorite refreshments— this time due to rebranding. Companies are implementing new ways to keep their brands enticing during this recession, and many are turning to new packaging. Here we look at some of our favorite drinks, what they’ve become, and the reaction to the changes. Pepsi Co. has lead the wayRead more...]]> Pepsi To Trial Olde Sugar Based Soda In the US http://www.psfk.com/2009/02/pepsi-to-trial-olde-sugar-based-soda-in-the-us.html Wed, 18 Feb 2009 13:40:21 +0000 pepsi-throwback.jpgSome readers may have noticed our mild quest against high fructose corn syrup and its uses in foods like soda. In fact, we celebrated when we learned of Pepsi Raw in Europe would not contain the ingredient that betrays your body and have natural ingredients. Now, we understand that Pepsi is going to launch in April ‘Throwback’ versions of their popular drinks Pepsi and Mountain Dew with sugar replacing the HFCS! We hadn’t held much hope for this move. A while ago PSFK Team members were invited to a focus-group session with Pepsi executives and at the end we wereRead more...]]> Wrongdoing In The Public Eye: A-Rod, Phelps, Associated Press http://www.psfk.com/2009/02/wrongdoing-in-the-public-eye-a-rod-and-phelps-associated-press.html Thu, 12 Feb 2009 15:18:47 +0000 Alex Rodriguez ESPN InterviewAmidst all that has happened recently with public figures and their wrongdoings, there might be something to take away from it all. A-Rod has admitted to taking performance enhancing drugs, Michael Phelps has been photographed taking a bong hit, and the Associated Press is being sued by Shepard Fairey in a dispute over their Obama images. There are clear “rights” and “wrongs”. These are the legal issues. Taking steroids is against MLB rules; smoking marijuana is against the law; whether the AP or Fairey is in the right will be determined in a court of law. Then there’s public opinionRead more...]]> Pepsi’s Gravitational Pull http://www.psfk.com/2009/02/pepsis-gravitational-pull.html Wed, 11 Feb 2009 00:39:26 +0000 pepsiThere’s a document circulating around the internet at the moment which is supposedly the design brief behind the new Pepsi logo. It uses all kinds of complex “science” and esoteric theory to justify the logo’s redesign including: the golden mean, the “gravitational pull” of Pepsi, perimeter oscillations and more. Pepsi’s energy fields are also explained, and somehow the relativity of space and time are involved as well. The document’s veracity is in question because, well – it all sounds so crazy. But a Pepsi promotional video from last year uses some of the same images from the document (see below),Read more...]]> New Logos: 2008 in Review http://www.psfk.com/2008/12/new-logos-2008-in-review.html Wed, 24 Dec 2008 18:54:14 +0000 2008-new-logosBrand New recently compiled a list of their best and worst new logos for 2008.  Top honors leaned towards simple and colorful adaptations, but there is not an agreed formula for a perfect logo.  According to their visitors, the new Pepsi logo was overwhelmingly negative and the new Taca logo was named as one of the best. The top honor went to 826 Valencia and their fictional pirate themed products.  A measure of playfulness is something highly respected by other designers and the best adaptations seem to come from a balance of clarity and beauty.  Most logos adopted a clearerRead more...]]>