http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/research-ethics-corporate.html Thu, 19 Jan 2012 19:49:51 +0000 Jan Chipchase shares his thoughts about what it's like to work for some of the largest corporations in the world and how he stays objective. ]]> http://www.psfk.com/2011/12/frito-lay-plans-to-deploy-fleet-of-electric-delivery-trucks.html Mon, 12 Dec 2011 14:30:25 +0000 The vehicles generate zero tailpipe emissions and can run up to 100 miles on a single charge.]]> http://www.psfk.com/2011/11/pepsis-digital-fitness-bootcamp-keeps-employees-up-to-date-with-new-technologies.html Tue, 08 Nov 2011 13:01:59 +0000 The food and drinks company hosts online classes and experiential sessions to educate its team about marketing techniques.]]> http://www.psfk.com/2011/07/7up-ecogreen-bottle-made-from-100-recycled-pet-plastic.html Mon, 25 Jul 2011 12:29:10 +0000 The bottle is Canada's - and North America's - first soft drink bottle to use 100% recycled PET.]]> http://www.psfk.com/2011/06/pepsico10-looks-for-innovative-tech-start-ups-in-europe.html Thu, 23 Jun 2011 11:45:46 +0000 The soda retailer is seeking companies whose ideas can be applied to drive business value for the brand.]]> http://www.psfk.com/2011/06/pepsi-searches-for-the-next-non-american-social-media-giant.html Tue, 07 Jun 2011 11:15:38 +0000 The PepsiCo10 is a partnership between PepsiCo and Highland Capital Partners that aims to find the next 10 social and digital media successes in the UK, Europe & Russia.]]> http://www.psfk.com/2011/03/pepsico-releases-worlds-first-100-percent-plant-based-bottle.html Tue, 15 Mar 2011 19:03:36 +0000 PepsiCo announces the world’s first petroleum-free plastic bottle in an effort to further reduce its carbon footprint and answer criticism from environmentalists.]]> http://www.psfk.com/2011/02/future-of-real-time-networking-nature.html Thu, 03 Feb 2011 12:58:42 +0000 By connecting the natural world to the internet, communities and organizations are better able to monitor and respond to nature’s ebb and flow in real-time.]]> http://www.psfk.com/2011/01/pepsico-to-snackify-drinks-and-drinkify-snacks.html Wed, 05 Jan 2011 12:21:51 +0000 Pepsi is not only merging departments but merging foods as well with its Tropolis line.]]> http://www.psfk.com/2010/10/pepsicos-web-based-crop-management-system.html Mon, 25 Oct 2010 14:31:25 +0000 The snack food giant is developing a web-based tool to help farmers produce more with less resources.]]> http://www.psfk.com/2010/06/pepsis-bonin-bough-discusses-social-media-credentials.html Thu, 24 Jun 2010 10:52:37 +0000 The brand's director of digital and social media on recent projects and the benefits of an experimental culture.]]> http://www.psfk.com/2010/06/pepsico-to-use-potato-water-to-help-run-its-chip-factories.html Fri, 04 Jun 2010 09:57:13 +0000 Food Giant PepsiCo is taking new initiatives to achieve more sustainability in its factories.]]> http://www.psfk.com/2010/04/pepsi-launches-the-dream-machine-to-drive-its-recycling-initiative.html Fri, 23 Apr 2010 14:16:17 +0000 The Dream Machine is a computerized recycling machine that donates to charity and offers points as part of a reward system.]]> http://www.psfk.com/2010/03/pic-soda-tax-referendum.html Tue, 23 Mar 2010 11:36:35 +0000 Can soda companies act fast enough to avoid government intervention.]]> http://www.psfk.com/2009/08/pic-local-cola.html Thu, 13 Aug 2009 15:52:23 +0000 We noticed something interesting printed on the sodas that were on the table at an all day workshop we attended (as consultants) yesterday. The Pepsi cans say New York (and they were ‘bottled’ in New York state too).]]> http://www.psfk.com/2009/06/pepsi-opens-leed-certified-plant-in-china.html Tue, 30 Jun 2009 19:01:45 +0000 PepsiCo has opened the first ‘green’ plant in the industrial center of Chongqing, China. Meeting the standards of the U.S. Green Building Council Leadership in Energy and Environmental Design (LEED),  it is the first of six planned plants over the next two years.  The plant uses over 35 water and energy saving designs and utilizes the world’s most advanced technology, including an environmental management system that monitors water and energy use on every production line and every piece of individual equipment in real time. Water is reused for landscaping and cleaning, natural lighting dominates 75% of the interior  and theRead more...]]> http://www.psfk.com/2009/04/will-pepsis-buy-mean-more-innovation-better-drinks.html Wed, 22 Apr 2009 14:11:24 +0000 One of the biggest factors that hinder change at large beverage companies is the cost to alter the bottling process. Often the bottling companies have contracts that are tied up for years to deliver so many of a certain drink in a certain size. PepsiCo seem to have taken steps to change the status quo with the $6bn purchase of two of largest bottlers and therefore have greater control over its product sales in North America. The Financial Times reports: If the acquisitions go ahead, PepsiCo will handle the distribution of about 80 per cent of its total North AmericanRead more...]]> http://www.psfk.com/2009/03/refreshment-revamping-roundup.html Wed, 04 Mar 2009 19:12:11 +0000 The beverage aisle just keeps on getting more complicated. In the last two years companies have put their new product development on hyper drive and the beverage segment has fractured more and more. In the last few months, though, consumers are finding it even more difficult to find their favorite refreshments— this time due to rebranding. Companies are implementing new ways to keep their brands enticing during this recession, and many are turning to new packaging. Here we look at some of our favorite drinks, what they’ve become, and the reaction to the changes. Pepsi Co. has lead the wayRead more...]]>