http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/06/le-club-perrier-gets-hotter-as-more-people-watch-on-youtube-video.html Mon, 13 Jun 2011 11:45:03 +0000 An interactive campaign by Ogilvy Paris uses an evolving YouTube channel to advertise French water brand Perrier.]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-13.html Fri, 10 Sep 2010 17:02:30 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2009/07/perriers-social-media-packaging.html Fri, 17 Jul 2009 17:40:15 +0000 Perrier seems to be making a comment on our age of digital conversation with this new short-run packaging developed by HartlandVilla, a graphic studio based in Paris. Each product is wrapped in packaging that has bubbles of conversation. Perrier [Via TheDieline.com]]]>