Tag: P&G
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The Tide Smart Bag doubles as a shopping list and has been gaining popularity due to its versatility and eco...
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In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad...
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In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad...
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P&G's portal, LifeGoesStrong.com, is becoming a replacement for TV soap operas in terms of branded content for...
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Incentive-based recycling is on the rise, with a new initiative to bolster recycling efforts nationwide.
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How to think like a designer: don't just observe the world, but draw upon what you know, interpret what you...
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The brand's resilience to recessionary belt tightening provides an interesting case study into how consumer...
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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This week’s obituary for Theo Albrecht, the reclusive co-founder of Germany’s hugely successful store...
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Procter & Gamble unveils a new, 100% recyclable sugarcane-based packaging
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Forbes magazine has compiled a visual collection of the most imaginative csr initiatives.
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PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this...
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Consumer Packaged Goods giant Procter & Gamble is acting "smaller" by re-focusing its marketing around...
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The current issue of Business Week features a special report dedicated to assessing the value that strong...
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In the last week, the bad news about the current state of BDA’s (Big Dumb Agencies,) keeps getting worse....
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