http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/jobs-we-love-psfk-strategists.html Thu, 27 Oct 2011 17:01:25 +0000 PSFK has several openings available for junior and senior strategists starting immediately and working out of our headquarters in New York. ]]> http://www.psfk.com/2011/04/ed-cotton-a-tool-to-help-planners-define-the-strategic-landscape.html Thu, 28 Apr 2011 17:20:35 +0000 It's pretty easy to get confused and caught up when you are trying to plan ahead- there can be lots of blurring between strategy, vision, mission and plannerspeak.]]> http://www.psfk.com/2010/10/how-companies-can-design-a-culture-of-creativity.html Thu, 07 Oct 2010 20:22:52 +0000 James Shuttleworth, Chief Strategy Officer at Draft FCB, shares key points on how to keep the creative juices flowing in a rigid corporate environment.]]> http://www.psfk.com/2010/06/video-skills-of-the-rockstar-planner-insatiable-curiosity.html Tue, 22 Jun 2010 14:14:14 +0000 In the third episode, the importance of having a deep, insatiable curiosity about the world is discussed by leading voices within the planning community. ]]> http://www.psfk.com/2010/06/video-skills-of-the-rockstar-planner-intuitive-problem-solving.html Mon, 14 Jun 2010 17:18:35 +0000 In this first episode, the often amorphous practice of intuitive problem solving is defined and examined by leading voices within the planning community.]]> http://www.psfk.com/2010/01/redscout-presents-spur-viewers-respond.html Thu, 21 Jan 2010 07:03:03 +0000 The first season of Spur, a video series designed to provoke and inspire the world of planning, has come to a close. The response has been massive: thousands of tweets, posts, and comments from all over the world.]]> http://www.psfk.com/2010/01/redscout-presents-spur-%e2%80%93-final-episode-what-is-the-future-of-planning-thinking-as-doing.html Tue, 05 Jan 2010 07:06:44 +0000 The fifth and final episode of Spur points to the future of planning, where the role of planners will be less to only PLAN and more to activate and DO.]]> http://www.psfk.com/2009/12/redscout-presents-spur-%e2%80%93-episode-4-the-client%e2%80%99s-relationship-with-planning-is-planning-handicapped-by-%e2%80%9cadvertising%e2%80%9d.html Tue, 15 Dec 2009 07:02:16 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/12/redscout-presents-spur-%e2%80%94-episode-3-are-planners-glorified-researchers.html Tue, 01 Dec 2009 20:41:21 +0000 Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field. ]]> http://www.psfk.com/2009/12/redscout-presents-spur-%e2%80%94-episode-3-are-planners-glorified-researchers-2.html Tue, 01 Dec 2009 15:15:24 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/11/redscout-presents-spur-episode-2-talent.html Tue, 17 Nov 2009 07:04:15 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/10/getting-hands-on-at-the-planning-ness-conference.html Tue, 20 Oct 2009 18:02:10 +0000 This past weekend we had the opportunity to attend the Planning-ness conference at the Academy of Art University in San Francisco, lead by PSFK friend (and Likemind SF host), Mark Lewis.]]> http://www.psfk.com/2009/09/event-planning-ness-sf.html Fri, 25 Sep 2009 07:00:17 +0000 With topics like 'How to make a documentary', 'How do design a great application' and 'How to design a great product experience' Lewis hopes to create an event that inspires planners from talking to doing, from observing to experiencing.]]> http://www.psfk.com/2008/12/one-egg.html Wed, 03 Dec 2008 16:55:58 +0000 This morning I spoke to a very nice reporter from a Brazilian magazine called Veja – which I am told is their equivalent to Time Magazine. The angle for her forthcoming article is that you can do trend spotting by reading blogs. I half agreed with her. Scanning blogs can be a great start but there’s a lot more to trends analysis than that. For PSFK consultancy clients we mix secondary deep scanning (from an international team of scouts) with primary research on the street and with an extensive network of informed opinion makers whom we have met through publishingRead more...]]>