http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/this-week-in-brand-strategy-and-marketing-6.html Mon, 03 Oct 2011 13:00:04 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention this week.]]> http://www.psfk.com/2011/09/hour-by-hour-breakdown-of-media-consumption-by-generation-infographic.html Tue, 20 Sep 2011 16:01:55 +0000 A 2011 content consumption infographic profiles overall use in 2011 by medium, generation, and time of day. ]]> http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-4.html Mon, 19 Sep 2011 14:54:58 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...]]> http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-2.html Tue, 06 Sep 2011 13:00:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention this week.]]> http://www.psfk.com/2011/08/prank-proposes-vacant-site-to-be-the-ultimate-playground.html Tue, 30 Aug 2011 16:30:12 +0000 An urban prank suggests a deserted dairy site should be converted into a playground filled with rainbow plastic balls. ]]> http://www.psfk.com/2011/08/this-week-in-brand-strategy-marketing-28.html Mon, 15 Aug 2011 13:00:00 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.]]> http://www.psfk.com/2011/07/this-week-in-brand-strategy-marketing-a-google-experiment.html Mon, 25 Jul 2011 13:00:03 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.]]> http://www.psfk.com/2011/07/this-week-in-brand-strategy-marketing-27.html Mon, 18 Jul 2011 16:36:03 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.]]> http://www.psfk.com/2011/07/this-week-in-brand-strategy-marketing-26.html Fri, 08 Jul 2011 11:27:28 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/06/this-week-in-brand-strategy-marketing-25.html Fri, 10 Jun 2011 11:10:56 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/06/this-week-in-brand-strategy-marketing-24.html Fri, 03 Jun 2011 11:35:24 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/05/ed-cotton-5-lessons-from-planningness.html Tue, 24 May 2011 16:51:48 +0000 The practical side of Planningness is unique strength and it’s one event where speakers have the opportunity to “work the crowd”- who are willing and highly able. What did we learn?]]> http://www.psfk.com/2011/04/ed-cotton-a-tool-to-help-planners-define-the-strategic-landscape.html Thu, 28 Apr 2011 17:20:35 +0000 It's pretty easy to get confused and caught up when you are trying to plan ahead- there can be lots of blurring between strategy, vision, mission and plannerspeak.]]> http://www.psfk.com/2011/04/this-week-in-brand-strategy-marketing-18.html Fri, 22 Apr 2011 16:43:13 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/04/help-wanted-strategic-planner-jobs-we-love.html Thu, 21 Apr 2011 14:33:48 +0000 If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here’s a new job just listed on the service.]]> http://www.psfk.com/2011/04/curiosity-matters-planning-strategy-and-farming.html Wed, 20 Apr 2011 17:28:10 +0000 Molly Aaker talks to Rupert Newton, who shares ideas and gives advice based on his 20 years of experience in communications planning and creative strategy.]]> http://www.psfk.com/2011/04/ed-cotton-from-short-term-campaigns-to-long-term-action.html Mon, 04 Apr 2011 15:44:27 +0000 Most agencies are involved in short-term conversations called campaigns. To go beyond this you need to know where your brand is heading and be in possession of a mission plan.]]> http://www.psfk.com/2011/03/frog-design-working-the-narrative.html Tue, 29 Mar 2011 16:43:12 +0000 I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line, evolving from start to finish; and contain characters, narrative arcs, sub-plots, intrigue and, often, conflict. ]]> http://www.psfk.com/2011/03/are-you-old-enough-to-be-a-curator-of-pop-culture.html Tue, 08 Mar 2011 17:35:47 +0000 Grant McCracken explores Barbara Lippert's recent appointment as "curator of pop culture" at Goodby, Silverstein.]]> http://www.psfk.com/2011/03/ed-cotton-great-ideas-now-a-how-to-guide.html Mon, 07 Mar 2011 19:55:54 +0000 When it comes to benchmarking greatness in the world of communication, it's never been tougher. The old formula of making a better 30 second spot than 99.5% of the output, doesn't suffice any more.]]> http://www.psfk.com/2011/03/ed-cotton-collaboration-cant-happen-in-a-divisive-world.html Thu, 03 Mar 2011 19:09:19 +0000 The ad industry is going through something of a cultural shift and will emerge in a new space where collaboration is going to be a critical component for success.]]> http://www.psfk.com/2011/02/chris-riley-whose-work-is-it-anyway.html Thu, 24 Feb 2011 21:02:51 +0000 Tension is the elemental force of creativity. Creativity is about making something new, pulling it out of the universe and presenting it to us so that we see differently and feel new feelings. A power of photography is that it plays with our sense of reality. ]]> http://www.psfk.com/2011/02/ed-cotton-creative-brief-project-dont-google-your-way-to-a-brief.html Thu, 17 Feb 2011 13:23:55 +0000 There's no substitute for real time spent with real people learning about human connections to brands and categories.]]> http://www.psfk.com/2011/02/jobs-we-love-user-experience-researcher-id-intern-editorial-assistant-more.html Fri, 04 Feb 2011 20:19:15 +0000 New listings from PSFK’s job board.]]> http://www.psfk.com/2011/01/jobs-we-love-user-researcher-industrial-design-intern-more-2.html Thu, 20 Jan 2011 19:56:23 +0000 New listings from PSFK’s job board from companies from L.L.Bean to SeamlessWeb.]]> http://www.psfk.com/2010/12/ed-cotton-ad-creatives-need-artistry-not-creativity.html Tue, 21 Dec 2010 16:25:45 +0000 "Account Planning Guru," Paul Feldwick argues that creative needs to be thinking about "artistry", rather than originality as the way to develop ideas that generate a strong emotional response. ]]> http://www.psfk.com/2010/12/jobs-we-love-senior-digital-planner-information-architect-more.html Thu, 16 Dec 2010 16:58:33 +0000 A selection of the open listings from our job board.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-5.html Fri, 10 Dec 2010 15:54:44 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/12/utopia-london-the-peaceful-visions-of-post-wwii-architects.html Fri, 03 Dec 2010 17:15:12 +0000 Seeking to create protective, 'love-filled' structures and abolish those which symbolized class differences, Modernist designers battled the 'poor living conditions' left over from the Industrial Revolution alongside the war's widespread destruction.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-4.html Thu, 02 Dec 2010 19:21:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]>