This space is 303 Grand, a “revolving storefront” operated by digital marketing agency Street Attack. Their mission is to offer people, brands, artists and organizations the chance to create temporary and engaging retail environments on a limited budget or time commitment. Rates for the space can go as low as $300 USD, and it can be rented for one day to three months.

A follow up to Scott’s post on PSFK yesterday, we’ve got some photos and more information on Free Store, the part cultural pop-up shop, part second hand boutique in Lower Manhattan. Created by artists Athena Robles and Anna Stein, the Free Store is a model of economic sustenance that we believe could be used (at least on a small scale) in cities worldwide.

The store operates in two different ways. First there is the free shopping method based on a barter and exchange system. Visitors offer their ‘useful’ possessions, like books and clothing, in exchange for items in the store. Some [...]

Last month we talked about  branded pop up stores in the US – and now we’re turning our attention to how the concept has taken on a creative manifestation in China. As opposed to a large brand setting up a pop-up store, dysemevas is a design boutique run by Dee Poon that sells clothing, accessories, jewelry and tableware by China-based designers.  Set up in Hong Kong for 6 weeks, the store went through a few transformations during the six weeks including changing from a casual T-shirt and jeans store to a more formal store featuring designer suits and jewelry.
Dee Poon [...]

Can I ask all the people who work at advertising and marketing agencies who read this site to stop advising their clients to create pop-up stores. News that Pepsi are about to launch a pop-up store in New York reminds me that this style of marketing activity has become a cliche. The world is flooded with pop-up stores no-one wants or needs..
Sure, it makes your clients spend some more money with your agency when you convince your clients via PowerPoint that a pop-up store would bring their brands to life-like-life – but to be honest the world does not care [...]