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	<title>PSFK &#187; popup</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Pop Up Ad Agency Helps Small Businesses</title>
		<link>http://www.psfk.com/2009/09/pop-up-ad-agency-helps-small-businesses.html</link>
		<comments>http://www.psfk.com/2009/09/pop-up-ad-agency-helps-small-businesses.html#comments</comments>
		<pubDate>Thu, 03 Sep 2009 07:01:50 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Pop-up shop]]></category>
		<category><![CDATA[popup]]></category>
		<category><![CDATA[Trends In The UK]]></category>
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		<guid isPermaLink="false">http://www.psfk.com/?p=45486</guid>
		<description><![CDATA[London based RKCR/Y&#038;R offered its creative and strategic services to local small businesses in a pop up ad agency for a week.]]></description>
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		<title>The Farm: A Pop-Up Solution to Agency Recruiting</title>
		<link>http://www.psfk.com/2009/08/the-farm-a-pop-up-solution-to-agency-recruiting.html</link>
		<comments>http://www.psfk.com/2009/08/the-farm-a-pop-up-solution-to-agency-recruiting.html#comments</comments>
		<pubDate>Mon, 17 Aug 2009 07:04:42 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bbdo]]></category>
		<category><![CDATA[models]]></category>
		<category><![CDATA[pop up]]></category>
		<category><![CDATA[popup]]></category>
		<category><![CDATA[proximity]]></category>
		<category><![CDATA[the farm]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=42399</guid>
		<description><![CDATA[
We live in a time of instability. There&#8217;s the economy, political strife,  and the use of pop-up everything by marketers everywhere (see wedding chapels, apartments, dance parties, and stores). Well now there&#8217;s the pop-up agency.
Digital agency Proximity BBDO&#8217;s Belgium outpost has designed &#8216;The Farm,&#8217; a program for hiring new talent. Seemingly inspired by the recruiting practices of major league sports, it is the solution to their struggles finding talent amidst high local agency competition.
The &#8220;agency-within-an-agency&#8221; nurtures 12 recruits who will get the opportunity to work on some of the agency&#8217;s top accounts. During their time there they will undergo an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ikea Lobbying for Oval Office Decor</title>
		<link>http://www.psfk.com/2009/01/ikea-lobbying-for-oval-office-decor.html</link>
		<comments>http://www.psfk.com/2009/01/ikea-lobbying-for-oval-office-decor.html#comments</comments>
		<pubDate>Tue, 13 Jan 2009 15:24:42 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[popup]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=21436</guid>
		<description><![CDATA[
The tight economy has inspired Ikea to offer a fiscally responsible furniture option to incoming president Barak Obama for his oval office. The furniture retailer recently created a mock-up of the office in the main hall of the Union subway station. Along with the mock-up, a website called Embrace Change 09 has been established. For now it is counting down to move in day, but visitors can leave an email address for updates on the project.
[photo via cpayne]
[via brandweek]


By Dave Pinter &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments  &#124; More stories in: Retail and ikea, popup 


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		<title>Please Stop This Pop-Up Store Nonsense</title>
		<link>http://www.psfk.com/2008/12/please-stop-this-pop-up-store-nonsense.html</link>
		<comments>http://www.psfk.com/2008/12/please-stop-this-pop-up-store-nonsense.html#comments</comments>
		<pubDate>Wed, 17 Dec 2008 18:35:14 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[pop up]]></category>
		<category><![CDATA[pop up store]]></category>
		<category><![CDATA[popup]]></category>
		<category><![CDATA[popupstore]]></category>

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Can I ask all the people who work at advertising and marketing agencies who read this site to stop advising their clients to create pop-up stores. News that Pepsi are about to launch a pop-up store in New York reminds me that this style of marketing activity has become a cliche. The world is flooded with pop-up stores no-one wants or needs..
Sure, it makes your clients spend some more money with your agency when you convince your clients via PowerPoint that a pop-up store would bring their brands to life-like-life &#8211; but to be honest the world does not care [...]]]></description>
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		<slash:comments>13</slash:comments>
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