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	<title>PSFK &#187; popupstore</title>
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		<title>Please Stop This Pop-Up Store Nonsense</title>
		<link>http://www.psfk.com/2008/12/please-stop-this-pop-up-store-nonsense.html</link>
		<comments>http://www.psfk.com/2008/12/please-stop-this-pop-up-store-nonsense.html#comments</comments>
		<pubDate>Wed, 17 Dec 2008 18:35:14 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[pop up]]></category>
		<category><![CDATA[pop up store]]></category>
		<category><![CDATA[popup]]></category>
		<category><![CDATA[popupstore]]></category>

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Can I ask all the people who work at advertising and marketing agencies who read this site to stop advising their clients to create pop-up stores. News that Pepsi are about to launch a pop-up store in New York reminds me that this style of marketing activity has become a cliche. The world is flooded with pop-up stores no-one wants or needs..
Sure, it makes your clients spend some more money with your agency when you convince your clients via PowerPoint that a pop-up store would bring their brands to life-like-life &#8211; but to be honest the world does not care [...]]]></description>
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