A father and son team looking to gain media attention for their new marketing website have created a viral campaign which attempts to raise donations and awareness for the homeless. When marketer Kevin Dolan found himself out of a job, Dolan and his son Sean set out to create a marketing company on their own. Enter pimpthisbum.com, a viral campaign that the Dolans hoped would rapidly attract new clients and media interest. Since launching their website in February, 2009 Pimp This Bum has received over half a million hits. The site follows the life of Tim Edwards, a homeless man [...]
Read more...April 10, 2009
February 17, 2009
Ads Targeting Food Waste in Brazil
According to the Akatu Institute for Conscious Consumption, one third of all that is consumed in Brazil goes straight to the trash. This means that 39,000 tons of food are thrown away everyday. In the meantime, a reported 14 million Brazilians are starving. In order to combat this waste of food, and various other issues directly related to it, the Akatu Institute has launched a campaign to promote conscious consumption. To encourage real change, the campaign focuses on what affects consumers more directly: their pockets. Using a non-aggressive tone, the campaign not only explains how consumption affects the planet but [...]
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