Last Wednesday was National Beverage Day, a little-known holiday that inspired us to examine the new McCafé coffee line, from McDonalds.
Perhaps an unlikely chain vying for a piece of the caffeinated pie, but with this week’s launch, McDonald’s introduced an expanded McCafé coffee line, featuring cappuccinos, mochas and lattes. The specialty offerings are available at 11,000 locations (out of 14,000) nationwide. And taking a page from the coffeehouse playbook, McDonald’s customers can customize any drink with flavored syrups, steamed milk or whipped cream.
While Starbucks battles the stigma of the recession-unfriendly “4 dollar coffee,” a coffee run at McDonald’s will set [...]
May 11, 2009
Peep Insights: The Latest in the Coffee Wars
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