A PSFK Report On
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IDEAS FOR INNOVATION
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Why Buying a Prius is No Longer a Rational Purchase
10 september 2015
A car that defined efficiency and practicality now has a new sense of style thanks to Toyota's focus on design distinction
10 Stories You Need To Know Today
18 march 2014
Paris smog rivals Beijing's and how Tesla is winning over Prius buyers...top stories for today.
10 Top Digital Campaigns By Auto Brands In The Creative Sandbox Archive
24 october 2012
A bold initiative from Google curates best-in-class examples of digital campaigns.
‘Transparent’ Car Has No Blind Spots
5 october 2012
Image projection technology helps drivers "see through" a car's back seat to reveal hazards behind them.
Toyota Predicts Plug-in Prius Will Be More Efficient Than The Chevy Volt [Headlines]
8 february 2012
The latest version of world's best-selling hybrid will top the competition
Buy 3D Printed Products From The Trunk Of A Prius
25 january 2012
Young technology and designer enthusiasts hit the interstate in search of a profitable use for one of the latest electronics to hit the market.
Toyota’s ‘Life After Santa’ Campaign Shows Reindeers’ Lives After Layoff
5 december 2011
The automobile company showcases the funny side of moving forward after a layoff in their new Prius holiday campaign.
Toyota’s Prius V Grabs 40% Of Yahoo’s Living Ad Format [Headlines]
23 november 2011
The new format on iPad is intended to grab attention with interactivity and videos.
Toyota Makes Prius A Priority In Fight To Climb Back [Headlines]
14 september 2011
After the earthquake in Japan devastated many of Toyota's suppliers, the company has decided to prioritize Prius production.
Turn Your Prius Into A Racecar
14 july 2011
The basic and functional four-door gets a stylish aerodynamic upgrade.
2011 Detroit Auto Show: Prius C Concept
10 january 2011
Toyota reveals several vehicles which will expand their Prius brand including a city car concept.
Toyota’s Ideas For Good
10 november 2010
Toyota recently introduced a social innovation campaign that invites participants to imagine new uses of technology outside of the automotive world.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
This Self-Scanning Shopping Bag Could Eliminate Queuing
Facebook Is Using AI To Write Captions For Blind Users
Hotel Brings Local Foods Directly To Your Room
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
Hooded Garment Protects Against Pollution
The Future of Cars Isn't Just Automated, It's 3D-Printed