http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:22:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/unthinkable-problems-require-big-rewards-to-solve-headlines.html Mon, 24 Oct 2011 18:14:49 +0000 What would the prize be for persuading the developed world to manage with less – a walk in the park?]]> http://www.psfk.com/2011/05/the-tread-project-footwear-design-as-a-vehicle-for-creative-thinking-problem-solving.html Fri, 27 May 2011 17:07:05 +0000 We were recently taken with the Tread Project, which uses footwear design to inspire a class of 25 underprivileged high school students.]]> http://www.psfk.com/2010/12/grant-mccracken-harnessing-the-innovation-paradox.html Wed, 15 Dec 2010 13:06:33 +0000 For some reason, it is when we are free to stop thinking about the problem that we sometimes manage our best work on the problem. ]]> http://www.psfk.com/2010/12/friends-with-cognitive-benefits-social-interaction-helps-problem-solving.html Tue, 14 Dec 2010 21:41:52 +0000 Speaking with others in a friendly, rather than competitive tone boosts the part of the brain that helps us solve everyday problems.]]> http://www.psfk.com/2010/10/grant-mccracken-a-%e2%80%9cspecial-teams%e2%80%9d-unit-for-the-corporation.html Wed, 27 Oct 2010 15:06:14 +0000 The corporation is very good at problem solving. Next to getting things done, this is what it does best. The trouble is, the problems are getting tougher.]]> http://www.psfk.com/2009/06/on-daydreaming-mapping-the-secrets-behind-epiphanies.html Thu, 25 Jun 2009 17:16:47 +0000 In the classic daydreaming motif, we watch as a distracted child stares longingly out of a window while their teacher lectures in front of the class. And while the prevailing thinking behind this iconic image held that these youthful diversions adversely affected academic performance, recent studies are beginning to suggest otherwise. In attempting to uncover the anatomy of an epiphany, researchers are finding that a wandering mind might actually foster greater insight. Though it may come as little surprise that our brain states are fundamentally different when thinking through problems analytically versus waiting for an ‘aha’ moment, brain-scans reveal that theseRead more...]]> http://www.psfk.com/2009/05/data-visualization-discussions.html Tue, 12 May 2009 14:25:16 +0000 We’ve written about the role of data visualization influencing consumers to be more aware of their impact. This past weekend, we noticed Fast Company suggesting that data visualization is the new frontier to design. If we’re going to live in a world driven by data, the thinking goes, we need a simple means of digesting it all. We are increasingly a visual society, and our understanding of the world is increasingly made possible by this new visual language. Some of the examples they site include an interactive swine flu map created by The NY Times, showcasing the most popular sitesRead more...]]>