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	<title>PSFK &#187; Product Design</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>(Event) Bits &#8216;n Pieces: A Dialogue Between the Analog and Digital Worlds</title>
		<link>http://www.psfk.com/2009/11/event-bits-n-pieces-a-dialogue-between-the-analog-and-digital-worlds.html</link>
		<comments>http://www.psfk.com/2009/11/event-bits-n-pieces-a-dialogue-between-the-analog-and-digital-worlds.html#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:30:46 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Bits 'n Pieces]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[nyc]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51558</guid>
		<description><![CDATA[Bits ‘n Pieces is a traveling exhibition of work by international designers, architects, computer scientists, and material and technology researchers. It will showcase projects still in their development stage, as well as furniture, architecture, jewelry, graphic design and products that anticipate the next phase of the digital revolution, focusing on how society is imbued with, shaped by and shapes technology. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chris Chapman&#8217;s Roll-Out Veg Mat</title>
		<link>http://www.psfk.com/2009/10/chris-chapmans-roll-out-veg-mat.html</link>
		<comments>http://www.psfk.com/2009/10/chris-chapmans-roll-out-veg-mat.html#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:08:27 +0000</pubDate>
		<dc:creator>Claudia Cukrov</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Chris Chapman]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[home grown]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[vegetables]]></category>
		<category><![CDATA[Wales]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=48768</guid>
		<description><![CDATA[Welsh product designer Chris Chapman has created this fun and relatively hassle free solution to the home vege patch. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/chris-chapmans-roll-out-veg-mat.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Italy&#8217;s Limited Edition Coca-Cola Light</title>
		<link>http://www.psfk.com/2009/09/italys-limited-edition-coca-cola-light.html</link>
		<comments>http://www.psfk.com/2009/09/italys-limited-edition-coca-cola-light.html#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:00:34 +0000</pubDate>
		<dc:creator>Janice Chow</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Etro]]></category>
		<category><![CDATA[Ferreti]]></category>
		<category><![CDATA[Italian]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[limited edition]]></category>
		<category><![CDATA[Marni]]></category>
		<category><![CDATA[Missoni]]></category>
		<category><![CDATA[Moschino]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Versace]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=48144</guid>
		<description><![CDATA[Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of  last year's earthquake in Abruzzo, Italy. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/italys-limited-edition-coca-cola-light.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 New Design Ideas From Dyson Award Candidates</title>
		<link>http://www.psfk.com/2009/09/5-new-design-ideas-from-dyson-award-candidates.html</link>
		<comments>http://www.psfk.com/2009/09/5-new-design-ideas-from-dyson-award-candidates.html#comments</comments>
		<pubDate>Tue, 01 Sep 2009 07:00:13 +0000</pubDate>
		<dc:creator>Jim Moscater</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[James Dyson]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[wheelstep]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=45118</guid>
		<description><![CDATA[On September 7, the James Dyson Award will be given out to the individual who best designs "something that solves a problem". Here are 5 of our favorite contenders for the prize...]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/5-new-design-ideas-from-dyson-award-candidates.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tangle-Proof Ear Bud Design</title>
		<link>http://www.psfk.com/2009/08/tangle-proof-ear-bud-design.html</link>
		<comments>http://www.psfk.com/2009/08/tangle-proof-ear-bud-design.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 07:05:03 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Central Saint Martins]]></category>
		<category><![CDATA[ear buds]]></category>
		<category><![CDATA[headphones]]></category>
		<category><![CDATA[Lee Washington]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[simple design]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44739</guid>
		<description><![CDATA[
Image credit: Getty Images, Dan Banda Lee/Flickr
Lee Washington, a product design student currently studying in London at Central Saint Martins, recently posted a video describing an ingeniously simple concept design for headphones that will not get tangled.  Essentially, the idea is to apply the same technology of a Ziploc bag to the two separate wires, allowing users to seal them together before putting them away.
Hopefully it will make it&#8217;s way to production, and we can all stop fumbling with tangled ear buds, or even bother with learning the best way store headphones.  It&#8217;s one of those great inventions [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/tangle-proof-ear-bud-design.html/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>(Pics) A Closer Look At Help Remedies</title>
		<link>http://www.psfk.com/2009/08/pics-a-closer-look-at-help-remedies.html</link>
		<comments>http://www.psfk.com/2009/08/pics-a-closer-look-at-help-remedies.html#comments</comments>
		<pubDate>Fri, 21 Aug 2009 11:29:50 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[first aid]]></category>
		<category><![CDATA[headache pills]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[nathan frank]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[richard fine]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=43630</guid>
		<description><![CDATA[
Richard Fine and Nathan Frank sent us a set of their new products the other day. The guys have evolved since they launched their original Help I Have A Headache pack and their new range covers cuts, sore feet, sneezes and tired eyes. Taking the products back to basics and presented in plain English, they are wrapped in compostable materials: molded paper pulp and bio plastic from corn resin. They also fit perfectly in that narrow cabinet in your bathroom. With the attention to detail plus the cute messaging throughout the packs we can&#8217;t wait for our next little sting [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/pics-a-closer-look-at-help-remedies.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hartmut Esslinger on Product Design Innovation</title>
		<link>http://www.psfk.com/2009/07/10-inspiring-examples-of-product-design-innovation.html</link>
		<comments>http://www.psfk.com/2009/07/10-inspiring-examples-of-product-design-innovation.html#comments</comments>
		<pubDate>Thu, 23 Jul 2009 07:00:37 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39220</guid>
		<description><![CDATA[
In light of today&#8217;s competitive business climate and more conspicuous consumption, conversations are increasingly focused on innovation as a means to deliver a differentiated experience and capture customers&#8217; attention, loyalty and disposable income. Speaking to that notion, Business Week has showcased 10 examples of product innovation, shaped in part by designer Hartmut Esslinger.
Esslinger, founder of the 40-year-old San Francisco firm Frog Design, has worked with many companies including Apple, Louis Vuitton, and HP.  He shares with Business Week 10 tips for successfully and consistently innovating, including, among others:


&#8220;If it isn&#8217;t somehow good for the world, it&#8217;s not going to be [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/10-inspiring-examples-of-product-design-innovation.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notepad Concept Provides Low-Tech, Clean Slate</title>
		<link>http://www.psfk.com/2009/07/notepad-concept-provides-low-tech-clean-slate.html</link>
		<comments>http://www.psfk.com/2009/07/notepad-concept-provides-low-tech-clean-slate.html#comments</comments>
		<pubDate>Wed, 01 Jul 2009 19:02:11 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[low-tech design]]></category>
		<category><![CDATA[notepad]]></category>
		<category><![CDATA[Piotr Gorski]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=37104</guid>
		<description><![CDATA[

Situated somewhere between a cocktail napkin and a smartphone, this notepad concept developed by Piotr Górski is ideal for the Luddite in all of us, who secretly craves a bit of elegant, low-tech design in our lives. The slim, credit card sized tablet utilizes the qualities of rubber and foil in combination to create temporary imprints that can be made using any pointed object from an included stylus to a swizzle stick. When passed across the surface, an attached slider bar produces a clean slate that can be written on again and again. Just one of many product innovations viewable on Gorski&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/notepad-concept-provides-low-tech-clean-slate.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Crowd Based Design Produces 2 New Products</title>
		<link>http://www.psfk.com/2009/06/crowd-based-design-produces-2-new-products.html</link>
		<comments>http://www.psfk.com/2009/06/crowd-based-design-produces-2-new-products.html#comments</comments>
		<pubDate>Tue, 16 Jun 2009 20:10:12 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Crowd Sourcing]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=35901</guid>
		<description><![CDATA[

Crowd-powered product design site quirky has generated two finished products that are up for pre-order on their site. The first, a universal wire retractor, named the Sling Back, is a stackable cord management device that can roll up and dispense up to 3 feet of cable. So far they have 103 of the 500 pre-orders necessary to make this product a reality.
Secondly, there is a souped-up version of the traditionally bland looking arm sling. The product team at quirky has added features and designs which look to be significant upgrades to both the comfort and usability of the standard sling. [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/crowd-based-design-produces-2-new-products.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quirky Crowdsources Product Design</title>
		<link>http://www.psfk.com/2009/06/quirky-crowdsources-product-design.html</link>
		<comments>http://www.psfk.com/2009/06/quirky-crowdsources-product-design.html#comments</comments>
		<pubDate>Wed, 03 Jun 2009 13:21:15 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Crowd Source]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Quirky]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=34632</guid>
		<description><![CDATA[
Nascent online service Quirky is hoping to eliminate the opaque process of product research, industrial design, marketing, and manufacturing that stands between inventors and consumers, collapsing them into a streamlined, democratized online discussion they&#8217;re saying takes only days from start to finish.
Anyone with an idea and $99 can pay to pitch their proposal to Quirky&#8217;s users, who after deciding whether or not the idea is viable, will then provide feedback as the idea approaches manufacturing, voting on potential names, logos, and product design choices. Once the product begins selling, those in the Quirky community who contributed most to the feedback [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/quirky-crowdsources-product-design.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sriracha: When Reputation Beats Marketing</title>
		<link>http://www.psfk.com/2009/05/sriracha-when-reputation-beats-marketing.html</link>
		<comments>http://www.psfk.com/2009/05/sriracha-when-reputation-beats-marketing.html#comments</comments>
		<pubDate>Fri, 22 May 2009 14:17:36 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[hot sauces]]></category>
		<category><![CDATA[Huy Fong Foods]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Sriracha]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=33839</guid>
		<description><![CDATA[
For some, the simple rooster on a clear bottle with a green cap is a forgettable product on shelves busy with hot sauces, but for many, the bird proudly endorses a spicy concoction worthy of its cult following.  This increasingly popular sauce is Sriracha and its history is not made up of calculated promotions or lofty big business goals.
David Tran, founder of Huy Fong Foods and creator of Sriracha, came to the US from Vietnam in 1980 and immediately began producing the hot sauce he had developed at home.  It was a simple home chili paste infused with garlic that [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/sriracha-when-reputation-beats-marketing.html/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Subtle Innovation: The Brush &amp; Rinse Toothbrush</title>
		<link>http://www.psfk.com/2009/03/subtle-innovation-the-brush-rinse-toothbrush.html</link>
		<comments>http://www.psfk.com/2009/03/subtle-innovation-the-brush-rinse-toothbrush.html#comments</comments>
		<pubDate>Wed, 11 Mar 2009 20:07:15 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Toothbrush]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28368</guid>
		<description><![CDATA[
Amron Experimental&#8217;s Brush &#38; Rinse Toothbrush is pretty much like any other toothbrush out there, except it has a slightly grooved back that redirects water from a running faucet into an easy to sip arch of water. That&#8217;s it. Simple perhaps, but it does beat using your hands, or a glass to grab water after brushing your teeth.
Will the world be dramatically changed because of the Brush &#38; Rinse toothbrush? Definitely not. But it is an interesting tiny tweak that adds functionality to the device in a subtle way.
[via Engadget]


By Dan Gould &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/subtle-innovation-the-brush-rinse-toothbrush.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hands-on with the Engaging Ideas Card Pack</title>
		<link>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html</link>
		<comments>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html#comments</comments>
		<pubDate>Thu, 20 Nov 2008 16:21:37 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4011</guid>
		<description><![CDATA[A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, &#8220;We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.&#8221;  Well, now (thanks to Rob Fox) we&#8217;ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hands-on with the Engaging Ideas Card Pack</title>
		<link>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html</link>
		<comments>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html#comments</comments>
		<pubDate>Thu, 20 Nov 2008 16:21:37 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4011</guid>
		<description><![CDATA[A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, &#8220;We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.&#8221;  Well, now (thanks to Rob Fox) we&#8217;ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Burger King&#8217;s &#8220;Have It Your Way&#8221; Enters World of Fashion</title>
		<link>http://www.psfk.com/2008/11/have-it-your-way.html</link>
		<comments>http://www.psfk.com/2008/11/have-it-your-way.html#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:35:50 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3972</guid>
		<description><![CDATA[Taking a page from their customer friendly food service model, Burger King recently took &#8220;Have It Your Way&#8221; into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King&#8217;s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/have-it-your-way.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>EcoLounging with the GreenSeat</title>
		<link>http://www.psfk.com/2008/10/ecolounging-with-the-greenseat.html</link>
		<comments>http://www.psfk.com/2008/10/ecolounging-with-the-greenseat.html#comments</comments>
		<pubDate>Thu, 30 Oct 2008 17:54:26 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3922</guid>
		<description><![CDATA[
Nothing ruins an outdoor concert or film screening quite like sitting on the grass for hours, hunched over like a barely opened mollusk shell.  But with the GreenSeat, sore backs are now a thing of the past.  Made from corrugated cardboard, the chair is a cheap, recyclable way to alleviate long episodes of sitting.  At this point, it&#8217;s been pitched primarily to eco-friendly audiences, but considering that the chair&#8217;s construction offers great potential for advertising placement, we can only hope it will be popping up in venues worldwide.  The simple all-in-one design incorporates a seat cover and handle and when [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/ecolounging-with-the-greenseat.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Milk Marketing in the 21st Century</title>
		<link>http://www.psfk.com/2008/10/milk-marketing-in-the-21st-century.html</link>
		<comments>http://www.psfk.com/2008/10/milk-marketing-in-the-21st-century.html#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:35:56 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3918</guid>
		<description><![CDATA[The dairy lobby has always been a powerful force in America, but recently they saw their classic ad campaigns overtaken by cartoon characters that children more readily relate to.  These new school cultural icons easily sway children in purchasing choices.  The proliferation of SpongeBob snacks or Spiderman cereals drove Big Milk to form a modern marketing group known as &#8220;Milk Media.&#8221;  In the venture&#8217;s first deal, school milk consumption increased 34% after the implementation of Disney&#8217;s Doug into the milk campaign.  While milk has enemies, they certainly have fans in the federal government who wish to promote the milk alternative [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/milk-marketing-in-the-21st-century.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategies for Product Foresight</title>
		<link>http://www.psfk.com/2008/10/strategies-for-product-foresight.html</link>
		<comments>http://www.psfk.com/2008/10/strategies-for-product-foresight.html#comments</comments>
		<pubDate>Thu, 09 Oct 2008 20:53:42 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3898</guid>
		<description><![CDATA[After recently finishing Peter Schwartz&#8217;s classic, The Art of the Long View, this article from Core77 was particularly resonant.  Both these works reflect on the important distinction between predictions &#38; assumptions and carefully crafted foresight.
The article deals specifically with product design while Schwartz looks at the broader strategies for society and the marketplace. With regards to product foresight, it pays to be able to differentiate between what&#8217;s hip or cool and what signifies actual change.  Kevin McCullagh writes:

The cause of analysing change in a systematic way has not been helped by the self-importance of so many forecasters. Indeed James Woudhuysen, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/strategies-for-product-foresight.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Engaging Ideas Card Pack</title>
		<link>http://www.psfk.com/2008/10/the-engaging-ideas-card-pack.html</link>
		<comments>http://www.psfk.com/2008/10/the-engaging-ideas-card-pack.html#comments</comments>
		<pubDate>Thu, 09 Oct 2008 20:50:48 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3808</guid>
		<description><![CDATA[The Engaging Ideas card pack is a set of colorful photos paired with a simple approach or exercise to make a product more innovative.  Instead of presenting business ideas on a static PowerPoint or written report, these cards add some flavor to the realm of development, strategy and management.  We haven&#8217;t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.  From the Engaging Ideas website:
It comprises 54 cards split into three suites &#8211; discover, design and deliver &#8211; along with a booklet providing contextual information. The face of each [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/the-engaging-ideas-card-pack.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>User Interfaces of the Future</title>
		<link>http://www.psfk.com/2008/08/user-interfaces-of-the-future.html</link>
		<comments>http://www.psfk.com/2008/08/user-interfaces-of-the-future.html#comments</comments>
		<pubDate>Wed, 20 Aug 2008 20:37:54 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3798</guid>
		<description><![CDATA[A user interface is the crucial middle-man between the fluidity of use and the complex technology behind it.  Often a crummy interface can cripple an otherwise fine device while an innovative approach can build a success story.  Smashing Magazine lists 10 designs that range from production-ready simplicity to far-fetched prototypes.  The biggest stand-out is Futuristic Glass, whcih aims to migrate the wealth of information on the web into real life through a looking glass (pictured).  Other designs highlight the recent trend to expand the usable space in either larger format displays of data or enable a [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/user-interfaces-of-the-future.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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