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IDEAS FOR INNOVATION
Arts & Culture
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Dual Purpose Designs Baking Sustainability Into Product Packaging
3 july 2014
Transformative designs are bringing cost-saving, sustainable solutions to the world of packaging.
PSFK’s Trending Topic: Dual Function Packaging That Warrants A Double Take [Pics]
28 november 2013
Brands are getting more creative in packaging their products to get more attention.
Concept Packaging Rebrands Printer Ink As Chanel Perfume [Pics]
29 october 2013
Design student Celeste Watson redesigned Hewlett Packard's packaging to emphasize how pricey cartridges can be.
Wendy’s Unveils New, Minimalist Branding
6 march 2013
The refreshed look features an updated logo, which will appear on advertising, product packaging, uniforms, and signage.
How To Reimagine Product Packaging
4 august 2012
Matthew Waldman of fashion-brand Nooka has been developing a fun but sustainable approach to packaging. One of a series of interviews brought to you by the Heineken Ideas Brewery.
Stroller Packaging Can Be Made Into A Chair & Lampshade
26 june 2012
The cardboard box from Joolz has printed directions on how to turn it into useful items.
Augmented Reality Product Packaging: 5 Best-In-Class Examples
20 february 2012
Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera.
Packaging & Procedures For Online Purchases Designed To Enhance The Unboxing Experience
23 november 2011
Retailers such as Crate & Barrel, Anthropologie and Neiman Marcus boost their brands by thinking inside the box.
The 2011 Hangar One Vodka Blimp Tour [Pics]
21 july 2011
To celebrate the vodka purveyor's blimp tour across America, a website, documentaries and a box of goodies was designed.
Coca-Cola Celebrates Spainish Heritage With Custom Packaging [Pics]
13 april 2011
A beautiful, illustrated and localized example of product packaging serving as a desirable (and collectable) piece of marketing.
Smirnoff’s ‘Peelable’ Caipiroska Bottles
4 april 2011
Compelling, unique design can make the product itself a differentiated, branded marketing vehicle.
Bringing Simplicity To Product Packaging
27 december 2010
A creative experiment to see if a minimalist design on leading brands is as appealing as their current variations.
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