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product packaging
Design july 3, 2014

Dual Purpose Designs Baking Sustainability Into Product Packaging

Transformative designs are bringing cost-saving, sustainable solutions to the world of packaging.

Advertising november 28, 2013

PSFK’s Trending Topic: Dual Function Packaging That Warrants A Double Take [Pics]

Brands are getting more creative in packaging their products to get more attention.

Advertising october 29, 2013

Concept Packaging Rebrands Printer Ink As Chanel Perfume [Pics]

Design student Celeste Watson redesigned Hewlett Packard's packaging to emphasize how pricey cartridges can be.

Advertising march 6, 2013

Wendy’s Unveils New, Minimalist Branding

The refreshed look features an updated logo, which will appear on advertising, product packaging, uniforms, and signage.

Advertising august 4, 2012

How To Reimagine Product Packaging

Matthew Waldman of fashion-brand Nooka has been developing a fun but sustainable approach to packaging. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising june 26, 2012

Stroller Packaging Can Be Made Into A Chair & Lampshade

The cardboard box from Joolz has printed directions on how to turn it into useful items.

Advertising february 20, 2012

Augmented Reality Product Packaging: 5 Best-In-Class Examples

Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera.

Advertising november 23, 2011

Packaging & Procedures For Online Purchases Designed To Enhance The Unboxing Experience

Retailers such as Crate & Barrel, Anthropologie and Neiman Marcus boost their brands by thinking inside the box.

Advertising july 21, 2011

The 2011 Hangar One Vodka Blimp Tour [Pics]

To celebrate the vodka purveyor's blimp tour across America, a website, documentaries and a box of goodies was designed.

Advertising april 13, 2011

Coca-Cola Celebrates Spainish Heritage With Custom Packaging [Pics]

A beautiful, illustrated and localized example of product packaging serving as a desirable (and collectable) piece of marketing.

Advertising april 4, 2011

Smirnoff’s ‘Peelable’ Caipiroska Bottles

Compelling, unique design can make the product itself a differentiated, branded marketing vehicle.

Advertising december 27, 2010

Bringing Simplicity To Product Packaging

A creative experiment to see if a minimalist design on leading brands is as appealing as their current variations.

Advertising july 12, 2010

Kleenex Blurs The Line Between Package and Product

Design represents a business opportunity, and imperative, when the package is inextricable from the product.

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