A PSFK Report On
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Dual Purpose Designs Baking Sustainability Into Product Packaging
3 july 2014
Transformative designs are bringing cost-saving, sustainable solutions to the world of packaging.
PSFK’s Trending Topic: Dual Function Packaging That Warrants A Double Take [Pics]
28 november 2013
Brands are getting more creative in packaging their products to get more attention.
Concept Packaging Rebrands Printer Ink As Chanel Perfume [Pics]
29 october 2013
Design student Celeste Watson redesigned Hewlett Packard's packaging to emphasize how pricey cartridges can be.
Wendy’s Unveils New, Minimalist Branding
6 march 2013
The refreshed look features an updated logo, which will appear on advertising, product packaging, uniforms, and signage.
How To Reimagine Product Packaging
4 august 2012
Matthew Waldman of fashion-brand Nooka has been developing a fun but sustainable approach to packaging. One of a series of interviews brought to you by the Heineken Ideas Brewery.
Stroller Packaging Can Be Made Into A Chair & Lampshade
26 june 2012
The cardboard box from Joolz has printed directions on how to turn it into useful items.
Augmented Reality Product Packaging: 5 Best-In-Class Examples
20 february 2012
Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera.
Packaging & Procedures For Online Purchases Designed To Enhance The Unboxing Experience
23 november 2011
Retailers such as Crate & Barrel, Anthropologie and Neiman Marcus boost their brands by thinking inside the box.
The 2011 Hangar One Vodka Blimp Tour [Pics]
21 july 2011
To celebrate the vodka purveyor's blimp tour across America, a website, documentaries and a box of goodies was designed.
Coca-Cola Celebrates Spainish Heritage With Custom Packaging [Pics]
13 april 2011
A beautiful, illustrated and localized example of product packaging serving as a desirable (and collectable) piece of marketing.
Smirnoff’s ‘Peelable’ Caipiroska Bottles
4 april 2011
Compelling, unique design can make the product itself a differentiated, branded marketing vehicle.
Bringing Simplicity To Product Packaging
27 december 2010
A creative experiment to see if a minimalist design on leading brands is as appealing as their current variations.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
The Internet Of Things Can Help You Find Your Green Thumb
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
Hooded Garment Protects Against Pollution
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots