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Kickstarter Project Asks Marketers To Turn Funding Into Brand Placement [Pics]
18 november 2013
Keiichi Matsuda is making a film series on the “city of the future.” His Kickstarter invites brands to place their logos in the upcoming film.
Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field
7 august 2012
One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.
Buy Designer Clothes Straight From A Music Video
6 april 2012
Viewers get to listen to a new track while shopping for their favorite look.
Budweiser To Revive Brand With Reality TV Show
13 december 2011
Beer brewer hopes to increase sales with new television show airing January next year.
China Brands In Hollywood Placement Push [Headlines]
19 july 2011
Campaign to feature products in Transformers film highlights Chinese companies’ determination to raise their global and domestic profiles.
Video Game Product Placement: The Next Big Step In Advertising
14 june 2011
Modern technology is being utilized to ensure the target market is surrounded by in-game advertisements.
The Dodge Charger’s Winning Product Placement In ‘Fast Five’
3 may 2011
The company's successful product placement and marketing tie-ins should convert to a rise in sales.
Review: Spurlock’s Greatest Movie Ever Sold
21 april 2011
A contemplation on how entertainment culture is being changed and possibly damaged as creators take money from brands.
Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film
21 april 2011
Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.
Branded Messaging And The Future Of Product Placement
30 march 2011
The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.
Nestle Crosses An Advertising Rubicon
4 march 2011
A new era in UK television advertising is discretely ushered onto British television screens.
The Greatest Film Ever Sold: A Look At Product Placement And Advertising In The Movies
27 january 2011
Morgan Spurlock debuts "Pom Wonderful Presents... The Greatest Film Ever Sold," which was completely financed by product placement within the film.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
Anti-Aging Gin Claims To Keep Drinkers Looking Young
IMAX Enters Cycling For An Out Of This World Experience
How Does Your City's Subway Stack Up To Others?
AI Algorithm Creates Vegan Meat And Dairy Substitutes
Mattress COO To Talk On Creating A Lifestyle Brand Around Sleep [PSFK 2016]
How Wearable Tech Can Be Used for Social Good
Built-In Vehicle Longboard Helps Drivers Explore Urban Areas