http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/budweiser-to-revive-brand-with-reality-tv-show.html Tue, 13 Dec 2011 15:00:29 +0000 Beer brewer hopes to increase sales with new television show airing January next year.]]> http://www.psfk.com/2011/07/china-brands-in-hollywood-placement-push-headlines.html Wed, 20 Jul 2011 03:53:58 +0000 Campaign to feature products in Transformers film highlights Chinese companies’ determination to raise their global and domestic profiles.]]> http://www.psfk.com/2011/06/video-game-product-placement-is-the-next-big-step-in-advertising.html Tue, 14 Jun 2011 12:37:22 +0000 Modern technology is being utilized to ensure the target market is surrounded by in-game advertisements.]]> http://www.psfk.com/2011/05/the-dodge-chargers-winning-product-placement-in-fast-five.html Tue, 03 May 2011 12:18:12 +0000 The company's successful product placement and marketing tie-ins should convert to a rise in sales.]]> http://www.psfk.com/2011/04/review-spurlocks-greatest-movie-ever-sold.html Thu, 21 Apr 2011 17:28:26 +0000 A contemplation on how entertainment culture is being changed and possibly damaged as creators take money from brands.]]> http://www.psfk.com/2011/04/hyatt-hotels-sponsor-morgan-spurlocks-new-product-placement-movie.html Thu, 21 Apr 2011 12:37:06 +0000 Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.]]> http://www.psfk.com/2011/03/branded-messaging-and-the-future-of-product-placement.html Wed, 30 Mar 2011 16:15:16 +0000 The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.]]> http://www.psfk.com/2011/03/nestle-crosses-an-advertising-rubicon.html Fri, 04 Mar 2011 13:05:45 +0000 A new era in UK television advertising is discretely ushered onto British television screens.]]> http://www.psfk.com/2011/01/the-greatest-film-ever-sold-a-look-at-product-placement-and-advertising-in-the-movies.html Thu, 27 Jan 2011 18:01:20 +0000 Morgan Spurlock debuts "Pom Wonderful Presents... The Greatest Film Ever Sold," which was completely financed by product placement within the film.]]> http://www.psfk.com/2009/05/fictionalized-brands-as-effective-product-placement.html Tue, 12 May 2009 17:10:08 +0000 As an antidote to the DVR culture that is making television commercials an advertising medium of the past, brands are increasingly turning to product placement as a means of reaching their audiences, albeit in an indirect fashion. And while these engagements might now be an unavoidable aspect of our cluttered media lives, is it only a matter of time before we become adept at filtering out this latest version of noise? That’s not to say that we’ll likely develop immunity to all brand messages, but expose viewers long enough or too often, and presumably the relative effectiveness starts to wain.Read more...]]>