http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/online-trading-marketplace.html Wed, 15 Feb 2012 17:24:26 +0000 New website enhances the retail experience by giving consumers the chance to network with other consumers to trade products. ]]> http://www.psfk.com/2012/02/crowdxourced-info-barcodes.html Tue, 14 Feb 2012 13:00:45 +0000 The OpenLabel app helps consumers determine if they should buy or avoid the item. ]]> http://www.psfk.com/2012/01/brand-strategy-marketing-31.html Sat, 21 Jan 2012 16:30:53 +0000 PSFK curates some of the strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2011/12/outsourcing-for-and-awarding-brand-ambassadors-future-of-gaming.html Wed, 28 Dec 2011 15:10:43 +0000 Needle is an online platform that enables companies to identify product experts who can deliver powerful, one-on-one product recommendations on a brand’s behalf.]]> http://www.psfk.com/2011/12/key-trend-using-gaming-to-spread-the-word.html Wed, 28 Dec 2011 14:50:40 +0000 A number of new niche social networks are attempting to quantify and define online influence, creating a community of active members who can organically grow awareness about new products, promotions and campaigns.]]> http://www.psfk.com/2011/11/tescos-new-augmented-reality-feature-lets-users-see-products-from-the-comfort-of-their-homes.html Thu, 17 Nov 2011 19:36:06 +0000 A new feature on British retailer's website allows customers to browse and manipulate products in 3D using their webcam. ]]> http://www.psfk.com/2011/11/the-power-of-a-product-name-headlines.html Tue, 01 Nov 2011 04:10:00 +0000 When a name can make or break a brand.]]> http://www.psfk.com/2011/10/fewer-is-better-says-twitter-creator-to-nokia-headlines.html Thu, 27 Oct 2011 15:29:11 +0000 Stick to no more than three products, tweeted Jack Dorsey, the software architect and business mogul. ]]> http://www.psfk.com/2011/10/frog-nurturing-the-desire-to-keep.html Mon, 10 Oct 2011 18:38:59 +0000 Is it worth it for companies to charge more for a higher quality product that lasts longer?]]> http://www.psfk.com/2011/09/mobile-skateboard-shop-outfits-youth-in-new-york-city.html Fri, 23 Sep 2011 15:38:10 +0000 A mobile skateboard shop caters to youths and promotes the sport by bringing products directly to skate parks.]]> http://www.psfk.com/2011/08/last-call-to-chat-with-the-founders-of-method.html Wed, 24 Aug 2011 18:19:01 +0000 Eric Ryan and Adam Lowry, the founders of Method are holding an interactive webinar for their fans and tomorrow is the last chance to join in on the conversation.]]> http://www.psfk.com/2011/08/grant-mccracken-spend-a-year-in-cambodia-doing-design-work-that-changes-lives.html Wed, 17 Aug 2011 20:07:52 +0000 The first Human-Centered Design Innovation Lab is launching in Cambodia, and they're looking for a fellow who is willing to spend a year in Phnom Penh, doing everything from research, field work and interviews to design.]]> http://www.psfk.com/2011/08/future-of-retail-whats-in-store.html Tue, 09 Aug 2011 14:00:36 +0000 Retailers and software developers are creating consumer-facing tools that make a store’s entire physical inventory available to customers in real-time.]]> http://www.psfk.com/2011/06/this-abridged-week-in-brand-strategy-marketing.html Fri, 24 Jun 2011 15:00:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/06/inside-the-world-of-c-r-stecyk-iii-video.html Tue, 07 Jun 2011 11:39:18 +0000 A joint venture between Incase and legendary artist C. R. Stecyk III showcases the mind and the man behind the ubiquitous surfboard art.]]> http://www.psfk.com/2009/07/dead-brands-of-2009.html Fri, 24 Jul 2009 19:15:34 +0000 Business Pundit has compiled a list of 20 different brands and products that “died” in 2009, including Kodachrome, Pontiac, and the 150 year old Rocky Mountain News. An interesting point they bring up: It’s worth noting that when a brand dies, it doesn’t necessarily get buried, the way humans do. Some brands, like Circuit City, are resurrected in a different form. Others, like Saab, go dormant, then reemerge in a new form. Still others find themselves gobbled up by bigger fish. What can we learn from their passing, and how can dead (or dying) brands be revived, and made relevant?Read more...]]>