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Comedian Promotes Alexander Wang Fashion In-Store [Video]
6 february 2013
A MADtv character becomes a sales girl at the fashion designer's NYC flagship store.
McDonald’s Changes Its Name In Australia
9 january 2013
The global fast food chain will temporarily change its signage to Macca's -- which is what the brand is commonly called in the land down under.
Rdio Rewards Artists For Attracting New Subscribers
3 october 2012
Music streaming service hopes to bring in more users through its new incentives program.
App Makes Finding Craft Beers Easier & More Social
3 october 2012
Taplister maps out beers by location through crowdsourced information.
Adidas Interactive Storefront Lets Shoppers Play Dress-Up With Virtual Mannequins
3 october 2012
Sportswear brand debuts a high-tech shopping window to enhance user-experience.
Nestle Embeds GPS In Chocolate Bars For Real-Life ‘Golden Ticket’ Contest
18 september 2012
The brand’s ‘We Will Find You’ promotion in the UK includes 6 trackable bars that when activated will prompt the prize team to locate the person and give them £10,000.
11 Stories You Need to Know Today
14 september 2012
Six Degrees of Kevin Bacon, bank paying interest in ice cream, and the anticipated Wii U launch...Links to start your day with.
‘Bookmarking’ Tool Lets Mobile Users Tag Real-World Places
5 september 2012
Grafetee gives smartphone users relevant location-based deals and information when they 'bookmark' places on a map.
World’s Fastest Guitarist Goes Up Against A Volkswagen [Video]
9 july 2012
Car manufacturer tests out how fast popular YouTube stars--known for their speed--are compared the brand's vehicles.
Hotel Accepts Doodles From Artists As Payment For Rooms
12 june 2012
Free accommodation in exchange for artworks that are signed by their creators.
How Much Is Too Much For Brands To Be Paying Bloggers? [Headlines]
7 june 2012
Somewhere between journalism and advertising some companies are spending six figures for the sense of authenticity and to connect with the large followings of independent critics.
Ed Cotton: Captain Morgan’s Search For Branded Content Treasure
6 june 2012
The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed