http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:40:31 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/online-dating-failure-headlines.html Mon, 13 Feb 2012 10:30:55 +0000 New psychological study suggests that meeting people in real life and not on the web is the most effective.]]> http://www.psfk.com/2012/02/twitter-addictive-cigarettes.html Mon, 06 Feb 2012 17:58:57 +0000 Addicted to social media? It's not so far-fetched. A new study shows that we may be more likely to succumb to media-related desires than to use more conventional drugs.]]> http://www.psfk.com/2011/12/players-achieve-game-milestones-in-overcoming-health-related-challenges-future-of-gaming.html Wed, 28 Dec 2011 14:05:05 +0000 Superbetter is a web-platform for turning health-related challenges into rewarding games which can be supported by friends and family.]]> http://www.psfk.com/2011/11/why-we-want-to-tune-out-complexity-and-how-we-can-address-this.html Tue, 22 Nov 2011 19:53:14 +0000 New research published by the American Psychological Association finds that the less we know about a complex social issue, the more we avoid becoming well-informed. We consider a few implications.]]> http://www.psfk.com/2011/10/this-week-in-brand-strategy-and-marketing-8.html Mon, 24 Oct 2011 14:24:37 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2011/10/how-psychology-can-influence-good-ux-design.html Mon, 17 Oct 2011 17:10:58 +0000 A psychologist shares insights on how understanding certain key elements of human behavior can lead to more relevant and effective user experience design.]]> http://www.psfk.com/2011/09/language-the-words-we-choose-and-what-they-say-about-human-nature.html Thu, 29 Sep 2011 18:02:39 +0000 Harvard University's Steven Pinker elaborates on what the study of language reveals about human nature and how we relate to and connect with each other.]]> http://www.psfk.com/2011/09/astronauts-mentally-drained-after-more-than-a-year-of-isolation.html Fri, 16 Sep 2011 16:47:50 +0000 Simulated Mars mission required six men to be confined to a small space for 520 days. With only two more months to go, the crew is suffering the effects of the confinement.]]> http://www.psfk.com/2011/05/the-seduction-secrets-of-video-game-designers.html Mon, 16 May 2011 16:55:04 +0000 The world's love of video games has much to do with our intrinsic desires and motives.]]> http://www.psfk.com/2011/05/the-quarterlife-crisis-young-insecure-and-depressed.html Thu, 05 May 2011 17:29:45 +0000 New research by British psychologists shows educated twenty and thirtysomethings most likely to be hit by pre-midlife blues.]]> http://www.psfk.com/2011/05/the-effect-of-office-design-on-state-of-mind.html Thu, 05 May 2011 14:23:51 +0000 Recent studies explain how the architecture and design of a building can influence people's mood and health.]]> http://www.psfk.com/2011/04/the-internet-is-over.html Fri, 01 Apr 2011 10:56:36 +0000 Oliver Burkeman went to Texas to the South by Southwest festival of film, music and technology, in search of the next big idea. After three days he found it: the boundary between 'real life' and 'online' has disappeared.]]> http://www.psfk.com/2011/02/the-psychology-of-social-shopping.html Wed, 02 Feb 2011 13:04:42 +0000 Social Commerce Today considers how behavioral economics can inform social shopping strategies.]]> http://www.psfk.com/2011/01/favorite-music-evokes-same-feelings-as-good-food-or-drugs.html Mon, 10 Jan 2011 13:34:00 +0000 Scientists show how the brain reacts to favorite tunes.]]> http://www.psfk.com/2011/01/the-decades-most-significant-cultural-trends.html Wed, 05 Jan 2011 12:32:11 +0000 An insightful piece at Q Blog proposes what key trends & shifts defined North American culture during the first decade of the 21st century.]]> http://www.psfk.com/2010/12/rare-brain-disorder-can-eliminate-fear.html Mon, 20 Dec 2010 13:29:28 +0000 Scientists from the University of Bielefeld have found that an amazing condition can make humans completely unafraid.]]> http://www.psfk.com/2010/12/friends-with-cognitive-benefits-social-interaction-helps-problem-solving.html Tue, 14 Dec 2010 21:41:52 +0000 Speaking with others in a friendly, rather than competitive tone boosts the part of the brain that helps us solve everyday problems.]]> http://www.psfk.com/2010/12/facebook-bubbling-over-with-optimism.html Fri, 10 Dec 2010 12:45:58 +0000 The "like" button on Facebook speaks to our secret desire to be positive.]]> http://www.psfk.com/2010/12/scientific-evidence-for-psychic-phenomena.html Thu, 09 Dec 2010 12:52:51 +0000 A recent series of scientific studies by Dr. Daryl Bem suggest the brain has the ability to 'anticipate' future events. ]]> http://www.psfk.com/2010/10/the-art-science-of-procrastination.html Mon, 04 Oct 2010 21:40:54 +0000 The New Yorker explores this curious habit.]]> http://www.psfk.com/2010/09/study-video-games-can-improve-decision-making.html Tue, 14 Sep 2010 19:36:20 +0000 A research team from the University of Rochester found that fast paced video games helped to improve certain mental abilities in players.]]> http://www.psfk.com/2010/08/grant-mccracken-eat-pray-love-repeat-as-necessary.html Wed, 11 Aug 2010 19:30:26 +0000 An exploration of the ideas and cultural implications behind Elizabeth Gilbert's popular book.]]> http://www.psfk.com/2010/07/prosocial-behavior-and-the-dog-owner-effect.html Fri, 23 Jul 2010 11:26:51 +0000 Psychologist Nicolas Guégen explores the social behavior of with-dog and no-dog conditions in request-oriented activities.]]> http://www.psfk.com/2010/06/alex-bogusky-the-first-cannes-lion-for-not-advertising-at-all.html Mon, 28 Jun 2010 17:26:15 +0000 We love awards in advertising and awards motivate agency behavior and recommendations. Perhaps it is time for Cannes to have a new award. An award for the most accurate, careful and ethical use of advertising.]]> http://www.psfk.com/2010/06/more-respect-and-less-security-the-changing-social-values-of-americans.html Thu, 10 Jun 2010 17:20:23 +0000 What are the core social values we most desire? A marketing survey reveals.]]> http://www.psfk.com/2010/05/the-royal-society-of-account-plannings-visual-study-guide-of-cognitive-biases.html Mon, 17 May 2010 21:29:06 +0000 A handy visual guide explains all of the 105 ways our brains can draw incorrect conclusions.]]> http://www.psfk.com/2009/12/pic-vending-machine-gives-people-a-break-literally.html Mon, 28 Dec 2009 18:35:44 +0000 The Anger Release Machine by artists Katja Kublitz and Ronnie Yarisal gives people the satisfaction of breaking things for a small fee.]]> http://www.psfk.com/2009/07/how-do-you-feel-right-now-new-iphone-app-tracks-happiness.html Thu, 30 Jul 2009 14:57:00 +0000 A new iPhone application offers to help you understand how happy you are, and what makes you happy, by tracking what factors are associated with your personal happiness. The TrackYourHappiness application is actually part of psychology research being performed by Matt Killinsgworth at Harvard.  The site identifies the mission of the project as a “new scientific research project that aims to use modern technology to help answer this age-old question. Using this site in conjunction with your iPhone, you can systematically track your happiness and find out what factors for you personally – are associated with greater happiness.” Upon signing upRead more...]]> http://www.psfk.com/2009/05/google-algorithm-attempts-to-diagnose-employee-psychology.html Thu, 21 May 2009 16:29:31 +0000 We were already aware that most big companies monitored their employees – checking up on their web-surfing habits and reading the occasional email – but with a newly developed algorithm, Google is attempting to take the idea of personal productivity to the level of personal psychology. In an effort to identify unhappy staff, Google’s program sorts through personnel files – appraisals, salary and promotion history – to determine who might be ready to leave. The algorithm operates under the assumption that employees who feel underutilized are the most likely candidates for seeking new jobs, giving management an opportunity to interveneRead more...]]> http://www.psfk.com/2009/01/the-psychology-of-sharing.html Tue, 27 Jan 2009 21:08:55 +0000 At some point the anonymity of the internet transformed into a social networking clearinghouse of daily minutiae and most of us willingly opted in, choosing the ease and comfort of virtual intimacy over a lonely existence of real world disconnectedness. And these communities blossomed, starting with close friends and family then expanding to include co-workers and long lost childhood chums, finally welcoming obscure acquaintances and total strangers with whom we’ve never had a face to face conversation. We decided that to know and be known was a good thing, but never really thought it through. And now, regardless of who theseRead more...]]>