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public relations
Work april 21, 2013

Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Design & Architecture february 10, 2013

Piers Fawkes: PR Needs To Kill The Press Trip

Public relations executives impede media by failing to understand the change of process and structure in modern newsrooms.

Arts & Culture november 22, 2011

Adidas Unveils First Corporate Blog Maintained By Employees

The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff.

july 20, 2011

Domino’s Spins Its Bad Rap Into Good Press [Headlines]

Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.

Technology april 4, 2011

SEO-ing Your Social Capital

Reputation management has been the preserve of big brands and companies for some time now but there is a growing trend in "online reputation management" services for the personal consumer.

Advertising march 30, 2011

Monocolumn: Syria Revolts: PR Put On Ice

Syria is going on a bit of a PR drive, with its photogenic British-born first lady, Asma al-Assad, as its lynchpin. A fawning profile in the March issue of American Vogue was to be followed by the forum, which Mrs al-Assad was due to host.

Technology november 22, 2010

Monocolumn: Finland Loses Its Religion

The weeks leading up to Christmas should be a joyous time for the Evangelical Lutheran Church. In Finland though, the past month has turned out to be quite the opposite.

Work june 29, 2010

George Parker: Should We Can Cannes?

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

Mobile may 20, 2010

This Week in Branding & Advertising

PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.

Retail march 15, 2010

IKEA Furnishes Parisian Subways

IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.

Technology february 24, 2010

Infographics: Four Ways Of Looking At Twitter

Providing some new eye candy for data visualization junkies, Jeff Clark of Neoformix has built four applications that visualize Twitter data.

IoT january 7, 2009
Innovation december 1, 2008
Arts & Culture november 18, 2008

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