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Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success
21 april 2013
Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.
Piers Fawkes: PR Needs To Kill The Press Trip
10 february 2013
Public relations executives impede media by failing to understand the change of process and structure in modern newsrooms.
Adidas Unveils First Corporate Blog Maintained By Employees
22 november 2011
The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff.
Domino’s Spins Its Bad Rap Into Good Press [Headlines]
20 july 2011
Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.
SEO-ing Your Social Capital
4 april 2011
Reputation management has been the preserve of big brands and companies for some time now but there is a growing trend in "online reputation management" services for the personal consumer.
Monocolumn: Syria Revolts: PR Put On Ice
30 march 2011
Syria is going on a bit of a PR drive, with its photogenic British-born first lady, Asma al-Assad, as its lynchpin. A fawning profile in the March issue of American Vogue was to be followed by the forum, which Mrs al-Assad was due to host.
Monocolumn: Finland Loses Its Religion
22 november 2010
The weeks leading up to Christmas should be a joyous time for the Evangelical Lutheran Church. In Finland though, the past month has turned out to be quite the opposite.
George Parker: Should We Can Cannes?
29 june 2010
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
This Week in Branding & Advertising
20 may 2010
PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.
IKEA Furnishes Parisian Subways
15 march 2010
IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.
Infographics: Four Ways Of Looking At Twitter
24 february 2010
Providing some new eye candy for data visualization junkies, Jeff Clark of Neoformix has built four applications that visualize Twitter data.
A Note To PR People From The Bloggers
7 january 2009
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Leveraging Instagram To Book Hotel Rooms
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots