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puma
Advertising may 3, 2016

Puma Robot Helps Runners Go Faster

Raceable tech follows the lines on a track and provides a visual target to beat

Work november 13, 2013

11 Stories You Need To Know Today

Nike catching up to German brands Puma and Adidas, Walmart Black Friday starts early and BitTorrent sees decline in US traffic.

Innovation february 26, 2013

Puma Running Shoe Expands And Contracts With Wearer’s Steps

The Mobium Elite promotes "adaptive running" and features a band that enhances the foot's natural spring.

Arts & Culture november 16, 2012

PUMA Japanese Anime Sneakers Look Like Colorful Cartoons

The famed shoe brand brings a little bit of Tokyo to your morning workout.

Sustainability october 10, 2012

Puma Launches Biodegradable Shoes & Apparel

To show the brand’s commitment to the environment, it will launch a line of clothing that can be worn and then returned when finished with for processing.

Home september 17, 2012

Herman Miller Asks Yves Behar, 'Why Do You Design?'

The brand introduces a new video site that profiles in-house designers and their inspiration.

Retail september 4, 2012

PUMA Opens Its First Self-Sufficient, Sustainable Store

The sports brand opens a solar-powered shop made from recycled and upcycled materials in Bangalore.

Technology august 25, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Arts & Culture august 17, 2012

Puma Conducts 'Scientific' Research To See If Men Love Football More Than Their Wives [Video]

Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.

Mobile july 27, 2012

PUMA Opens A Social Club Inside A Store [Pics]

The sports brand opens a new retail and entertainment space in Prague intended to become a mul­ti­func­tional meet­ing point for young fans.

Technology july 20, 2012

Puma Turns Its Site Into An Interactive Nintendo Game

The running-obstacle game lets players collect medals; but is the fun game a guise for an Olympic marketing push?

Luxury july 13, 2012

Puma Creates A Fashion Line Inspired By The MINI

Footwear brand teams up with the iconic British automaker for an innovative partnership focusing on English culture.

Design & Architecture june 5, 2012

PUMA Provides A Proper Obituary For Your Old Sneakers

PUMA is offering in-store bins to help take old shoes and tote bags and turn them into new products, and is memorializing the old ones online.

Work may 19, 2012

This Week In Design

PSFK compiles this past week's top design stories featuring inspired products, furniture, automobiles and architecture.

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