PSFK visited the innovative Puma City mobile multi-function space at Boston’s Fan Pier this past Monday. We first wrote about Puma City in December, and the winner of the 2009 Travel + Leisure Design Award for Best Retail space lived up to our expectations. To recap – Puma City is a three level indoor-outdoor structure, constructed out of 24 steel shipping containers. Designed by architectural group LOT-EK, the building acts as a store, lounge and mobile home base at different ports around the world for the Puma Volvo Ocean Race sailing team. The structure is designed to be easily taken [...]

Create an 11,000 square foot building that contains a retail store, lounge, event space, and offices. And by the way, the building needs to be assembled and disassembled a number of times at different harbor sites around the world over the span of a year. That’s the challenge that NYC based architects LOT-EK faced when they began work on the Puma City project. The building is traveling around the world with the 70-foot long Puma sailing boat – il Mostro – which is competing in the 2008 Volvo Ocean Race.
Their solution started with using a material they are fond [...]

Puma’s newest two-wheel offering (set for release this Spring) is a street bike with all the fixings – and it’s glow-in-the-dark, too.  The single-gear bicycle, named the Puma Glow Rider, is manufactured by Biomega and will come in two shades, cream (which becomes green in the dark) and dark orange (which turns golden).  The Glow Rider is unique among its city-friendly peers – it is quickly and easily foldable (while equipped with off-road tires) and features a cable lock system that renders the bike unrideable when clipped. It also comes with twin-disc breaks, front and back lights, and for those [...]

IF decided to pop along and see the new Puma concept store on West 14th in New York’s "trendy" Meat Packing. Dedicated to a sports-fashion fusion sort of approach, the new store has been launched by Puma to:
"act as a laboratory or incubator for the brand to experiment with new ideas and infuse the PUMA personality with the design sensibility of experts from various industries."