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Fitness & Sport
AR / VR
Puma Robot Helps Runners Go Faster
3 may 2016
Raceable tech follows the lines on a track and provides a visual target to beat
11 Stories You Need To Know Today
13 november 2013
Nike catching up to German brands Puma and Adidas, Walmart Black Friday starts early and BitTorrent sees decline in US traffic.
Puma Running Shoe Expands And Contracts With Wearer’s Steps
26 february 2013
The Mobium Elite promotes "adaptive running" and features a band that enhances the foot's natural spring.
PUMA Japanese Anime Sneakers Look Like Colorful Cartoons
16 november 2012
The famed shoe brand brings a little bit of Tokyo to your morning workout.
Puma Launches Biodegradable Shoes & Apparel
10 october 2012
To show the brand’s commitment to the environment, it will launch a line of clothing that can be worn and then returned when finished with for processing.
Herman Miller Asks Yves Behar, ‘Why Do You Design?’
17 september 2012
The brand introduces a new video site that profiles in-house designers and their inspiration.
PUMA Opens Its First Self-Sufficient, Sustainable Store
4 september 2012
The sports brand opens a solar-powered shop made from recycled and upcycled materials in Bangalore.
This Week In Brand Strategy & Marketing
25 august 2012
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
Puma Conducts ‘Scientific’ Research To See If Men Love Football More Than Their Wives [Video]
17 august 2012
Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.
PUMA Opens A Social Club Inside A Store [Pics]
27 july 2012
The sports brand opens a new retail and entertainment space in Prague intended to become a multifunctional meeting point for young fans.
Puma Turns Its Site Into An Interactive Nintendo Game
20 july 2012
The running-obstacle game lets players collect medals; but is the fun game a guise for an Olympic marketing push?
Puma Creates A Fashion Line Inspired By The MINI
13 july 2012
Footwear brand teams up with the iconic British automaker for an innovative partnership focusing on English culture.
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