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	<title>@PSFK &#187; puma</title>
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	<link>http://www.psfk.com</link>
	
	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<item>
		<title>Puma Sponsors Bloggers To Create Branded Social Content For Sporting Events</title>
		<link>http://www.psfk.com/2012/01/puma-social-media-bloggers.html</link>
		<pubDate>Tue, 10 Jan 2012 19:53:05 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/Volvo-Ocean-Race-Puma-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="goetz 1" title="goetz 1" /></span>The sportswear company is creating their own social media coverage by sending ten influential individuals to cover a leg of this year's Volvo Ocean Race. ]]></description>
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		<title>PSFK Picks: The Top Gifts Of 2011</title>
		<link>http://www.psfk.com/2011/12/psfk-picks-the-top-gifts-of-2011.html</link>
		<pubDate>Tue, 20 Dec 2011 18:29:16 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/timberland_staple-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="timberland_staple" title="timberland_staple" /></span>Scrounging for some last minute gift ideas? Here's a list of PSFK-certified gifts that are sure to make a splash once unwrapped.]]></description>
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		<title>Puma To Create Compostable Clothing And Shoes [Headlines]</title>
		<link>http://www.psfk.com/2011/11/puma-to-create-compostable-clothing-and-shoes-headlines.html</link>
		<pubDate>Wed, 16 Nov 2011 15:44:37 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/Puma-compostable-shoes-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Puma-compostable-shoes" title="Puma-compostable-shoes" /></span>The athletic wear company will design sneakers and t-shirts that can be used in your garden, along with food scraps and plants.]]></description>
	</item>
		<item>
		<title>Sports Brand Reveals Plans To Produce Compostable Clothing</title>
		<link>http://www.psfk.com/2011/11/sports-brand-reveals-plans-to-produce-compostable-clothing.html</link>
		<pubDate>Tue, 15 Nov 2011 12:59:19 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/puma-franzkoch-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Sports Brand Reveals Plans To Produce Compostable Clothing" title="Sports Brand Reveals Plans To Produce Compostable Clothing" /></span>Puma's CEO says the manufacturer is developing biodegradable products that can be recycled or thrown on the compost heap.]]></description>
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		<item>
		<title>Triple Pundit: REI Takes The Lead In Rethinking Packing Materials</title>
		<link>http://www.psfk.com/2011/10/triple-pundit-rei-takes-the-lead-in-rethinking-packing-materials.html</link>
		<pubDate>Mon, 24 Oct 2011 11:10:25 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/bike-in-box-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="REI bike in a box" title="bike-in-box" /></span>The outdoor equipment retailer innovates and saves with sustainable packaging.]]></description>
	</item>
		<item>
		<title>Need To Know: 10 Must Read Posts Of The Week Vol. 9</title>
		<link>http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-9.html</link>
		<pubDate>Sat, 24 Sep 2011 16:01:13 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/vintage-style-apple-ad-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="vintage style apple ad" title="vintage style apple ad" /></span>A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]></description>
	</item>
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		<title>Product Of The Week: Revamped Eco-Friendly Puma Suede Sneakers</title>
		<link>http://www.psfk.com/2011/09/retro-puma-sneakers-revamped-to-be-more-eco-friendly.html</link>
		<pubDate>Sat, 24 Sep 2011 16:00:11 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/Puma_Re-Suede_sneaker_shoes-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Puma_Re-Suede_sneaker_shoes" title="Puma_Re-Suede_sneaker_shoes" /></span>In a move to become more eco-friendly, Puma has redesigned its iconic Suede sneakers to be lighter by using 100 percent recycled materials. ]]></description>
	</item>
		<item>
		<title>PUMA &#8216;Re-Suede&#8217; Recreates Their Iconic Shoe With Recycled Materials</title>
		<link>http://www.psfk.com/2011/09/puma-re-suede-recreates-their-iconic-shoe-with-recycled-materials.html</link>
		<pubDate>Tue, 20 Sep 2011 11:17:33 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/puma-resuede-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="PUMA &#039;Re-Suede&#039; Recreates Their Iconic Shoe With Recycled Materials" title="PUMA &#039;Re-Suede&#039; Recreates Their Iconic Shoe With Recycled Materials" /></span>The PUMA Suede, first produced in the 1970's, has been given an eco-friendly update.]]></description>
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		<title>Puma Social: The After Hours Athlete Part 2 [Video]</title>
		<link>http://www.psfk.com/2011/07/puma-social-the-after-hours-athlete-part-2-video.html</link>
		<pubDate>Thu, 28 Jul 2011 15:38:22 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/puma-social-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Puma Social: The After Hours Athlete Part 2 [Video]" title="Puma Social: The After Hours Athlete Part 2 [Video]" /></span>The second of Puma's videos shows more celebration for late-night activities over major sports.]]></description>
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		<title>Hussein Chalayan x Puma [Video]</title>
		<link>http://www.psfk.com/2011/07/hussein-chalayan-x-puma-video.html</link>
		<pubDate>Fri, 01 Jul 2011 17:10:39 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/hussein-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="hussein puma" title="hussein puma" /></span>The renown designer discusses his latest collaboration with the athletics brand.]]></description>
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		<title>ArtsThread Aims To Be The LinkedIn For Design</title>
		<link>http://www.psfk.com/2011/06/artsthread-aims-to-be-the-linkedin-for-design.html</link>
		<pubDate>Tue, 28 Jun 2011 11:00:07 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/artsthread-1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="artsthread" title="artsthread" /></span>Companies including Nike, Gucci, Razorfish, Philips, Lego, Nissan, and Puma have accessed the site looking for hires.]]></description>
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		<title>PSFK&#8217;s Best Of Last Week: June 19-26, 2011</title>
		<link>http://www.psfk.com/2011/06/psfks-best-of-last-week-june-19-26-2011.html</link>
		<pubDate>Tue, 28 Jun 2011 11:00:06 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/Bulgarian-Banksy-525x2951-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Bulgarian-Banksy-525x295" title="Bulgarian-Banksy-525x295" /></span>The PSFK posts with the best traffic from last week.]]></description>
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		<title>This Week In Design: Cornstarch Shopping Bags, Future Commuter Train, The Cat House</title>
		<link>http://www.psfk.com/2011/06/this-week-in-design-cornstarch-shopping-bags-future-commuter-train-the-cat-house.html</link>
		<pubDate>Fri, 24 Jun 2011 13:59:20 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/design_week_review_6_24-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="design_week_review_6_24" title="design_week_review_6_24" /></span>PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]></description>
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		<title>Sports Brand&#8217;s Bags Will Be Compostable</title>
		<link>http://www.psfk.com/2011/06/puma-wants-you-to-be-a-clever-little-shopper.html</link>
		<pubDate>Wed, 22 Jun 2011 13:10:24 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/puma-bag-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Puma Wants You To Be A &#039;Clever Little Shopper&#039;" title="Puma Wants You To Be A &#039;Clever Little Shopper&#039;" /></span>Puma 'clever little shopper' bags are made of cornstarch and are 100% biodegradable.]]></description>
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		<title>Puma House: Sneakers And Staircases [Pics]</title>
		<link>http://www.psfk.com/2011/05/puma-house-sneakers-and-staircases-pics.html</link>
		<pubDate>Thu, 19 May 2011 09:03:32 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/05/puma-house1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Puma House: Sneakers And Staircases [Pics]" title="puma-house1" /></span>The new Puma showroom in Tokyo features winding timber stairs with a variety of trainers on display.]]></description>
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		<title>Digital + Physical Retail Display From Puma</title>
		<link>http://www.psfk.com/2011/02/digital-physical-retail-display-from-puma.html</link>
		<pubDate>Mon, 21 Feb 2011 20:20:04 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="212" height="190" src="http://www.psfk.com/wp-content/uploads/2011/02/puma_hussein_chalayan_selfridges_1-525x469.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="puma_hussein_chalayan_selfridges_1" title="puma_hussein_chalayan_selfridges_1" /></span>An interesting example of creatively merging retail display design with digital interaction.]]></description>
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		<title>This Week In Brand Strategy &amp; Advertising</title>
		<link>http://www.psfk.com/2010/10/this-week-in-brand-strategy-advertising-17.html</link>
		<pubDate>Fri, 29 Oct 2010 12:03:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="147" src="http://www.psfk.com/wp-content/uploads/2010/10/Screen-shot-2010-10-28-at-10.00.48-PM-525x329.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Mint Data" title="Mint Data" /></span>PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]></description>
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		<title>David Droga On The Positive Impact Of Advertising</title>
		<link>http://www.psfk.com/2010/09/david-droga-on-the-positive-impact-of-advertising.html</link>
		<pubDate>Mon, 27 Sep 2010 20:48:35 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="160" src="http://www.psfk.com/wp-content/uploads/2010/09/David-Droga-on-the-Positive-Impact-of-Advertising.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="David Droga on the Positive Impact of Advertising" title="David Droga on the Positive Impact of Advertising" /></span>The founder of Droga5 speaks with CNN Icon about the positive influence of advertising, and its evolution at the intersection of art and commerce.]]></description>
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		<title>Puma Ping-Pong Table Uses A Chalkboard Surface</title>
		<link>http://www.psfk.com/2010/06/puma-ping-pong-table-uses-a-chalkboard-surface.html</link>
		<pubDate>Fri, 25 Jun 2010 17:43:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/puma_table_chalkboard-psfk-4-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>An innovative offering enhances the social aspect of the sport.]]></description>
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		<title>Urban Cycling Events This Weekend In New York City</title>
		<link>http://www.psfk.com/2010/06/urban-cycling-events-this-weekend-in-new-york-city.html</link>
		<pubDate>Fri, 18 Jun 2010 15:43:13 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="145" src="http://www.psfk.com/wp-content/uploads/2010/06/PUMA_BIKES_FUNK-525x324.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="PUMA_BIKES_FUNK" title="PUMA_BIKES_FUNK" /></span>If you like bicycles, New York City has a few events to keep you very busy this weekend.]]></description>
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		<title>(Pics) Puma City: World Cup Event Space For NYC</title>
		<link>http://www.psfk.com/2010/06/pics-puma-city-world-cup-event-space-for-nyc.html</link>
		<pubDate>Fri, 11 Jun 2010 14:30:18 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="157" src="http://www.psfk.com/wp-content/uploads/2010/06/puma_city_world_cup_nyc_06-525x351.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="puma_city_world_cup_nyc_06" title="puma_city_world_cup_nyc_06" /></span>PSFK tours Puma City NYC, the temporary World Cup event installation.]]></description>
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		<title>Rewind Forward: PUMA Brand Archive Goes On Tour</title>
		<link>http://www.psfk.com/2010/06/puma-brand-archive-goes-on-tour.html</link>
		<pubDate>Wed, 09 Jun 2010 16:49:13 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="132" src="http://www.psfk.com/wp-content/uploads/2010/06/PUMA-Brand-Archive-Goes-On-Tour-3-525x295.png?fedaf9" class="attachment-236x190 wp-post-image" alt="PUMA Brand Archive Goes On Tour-3" title="PUMA Brand Archive Goes On Tour-3" /></span>This summer, the athletic brand is bringing its history to life with a traveling  pop-out shop.]]></description>
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		<title>The Dieline&#8217;s Latest Top 10 Package Designs</title>
		<link>http://www.psfk.com/2010/05/the-dielines-latest-top-10-package-designs-4.html</link>
		<pubDate>Mon, 03 May 2010 14:33:18 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="154" src="http://www.psfk.com/wp-content/uploads/2010/05/The-Dieline’s-Latest-Top-10-Package-Designs-525x344.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="The Dieline’s Latest Top 10 Package Designs" title="The Dieline’s Latest Top 10 Package Designs" /></span>The Dieline's Latest top 5 Package Designs, as voted on by Dieline readers over the past week.]]></description>
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		<title>Puma Reinvents The Shoe Box</title>
		<link>http://www.psfk.com/2010/04/puma-reinvents-the-shoe-box.html</link>
		<pubDate>Tue, 13 Apr 2010 20:47:25 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="169" src="http://www.psfk.com/wp-content/uploads/2010/04/Puma-Reinvents-The-Shoe-Box-1.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Puma Reinvents The Shoe Box-1" title="Puma Reinvents The Shoe Box-1" /></span>Puma and The Fuse Project have designed a new kind of shoe packaging that offers significant environmental benefits.]]></description>
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		<title>Kehinde Wiley On Puma, Deitch, And The American Dream</title>
		<link>http://www.psfk.com/2010/02/kehinde-wiley-on-puma-deitch-and-the-american-dream.html</link>
		<pubDate>Mon, 22 Feb 2010 16:21:51 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="146" src="http://www.psfk.com/wp-content/uploads/2010/02/kehindeWiley1-525x326.png?fedaf9" class="attachment-236x190 wp-post-image" alt="kehindeWiley1" title="kehindeWiley1" /></span>Last week PSFK sat down with prolific contemporary painter Kehinde Wiley to discuss his recent collaboration with Puma in honor of the World Cup year.]]></description>
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		<title>Ben Wilson Sculpts An F1 Car Out Of Puma Shoeboxes</title>
		<link>http://www.psfk.com/2010/02/ben-wilson-sculpts-an-f1-car-out-of-puma-shoeboxes.html</link>
		<pubDate>Fri, 19 Feb 2010 07:00:41 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="176" src="http://www.psfk.com/wp-content/uploads/2010/02/ben_wilson_puma_f1_3-525x393.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="ben_wilson_puma_f1_3" title="ben_wilson_puma_f1_3" /></span>Ben Wilson Design recently worked with Puma to construct a scale replica of a Formula 1 race car out of shoe boxes.]]></description>
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		<title>The Solar Powered PUMA Phone</title>
		<link>http://www.psfk.com/2010/02/the-solar-powered-puma-phone.html</link>
		<pubDate>Thu, 18 Feb 2010 07:02:11 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="170" src="http://www.psfk.com/wp-content/uploads/2010/02/Eco-Friendly-PUMA-PHONE.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Eco-Friendly PUMA PHONE" title="Eco-Friendly PUMA PHONE" /></span>Puma and Sagem have combined forces to make the PUMA Phone.  ]]></description>
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		<title>(Infographic) Adidas Vs. Puma Vs. Nike</title>
		<link>http://www.psfk.com/2010/02/infographic-adidas-vs-puma-vs-nike.html</link>
		<pubDate>Tue, 16 Feb 2010 15:44:26 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/1ac79b884a0c8da1796d12e024fce542-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>In anticipation of this Summer's World Cup, this infographic depicts the three key global athletic footwear brands that will be battling for best representation - and visible association with top teams and players.]]></description>
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		<title>PUMA X UNEP &#8220;Play For Life&#8221; Partnership</title>
		<link>http://www.psfk.com/2010/01/puma-x-unep-play-for-life-partnership.html</link>
		<pubDate>Thu, 07 Jan 2010 16:29:18 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="157" src="http://www.psfk.com/wp-content/uploads/2010/01/Jochen-Zeitz-Chairman-and-CEO-PUMA-Samuel-Etoo-and-Angela-Cropper-Deputy-Executive-Director-UNEP--525x350.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Jochen Zeitz, Chairman and CEO, PUMA, Samuel Eto&#039;o and Angela Cropper, Deputy Executive Director, UNEP" title="Jochen Zeitz, Chairman and CEO, PUMA, Samuel Eto&#039;o and Angela Cropper, Deputy Executive Director, UNEP" /></span>Puma has teamed up with the United Nations Environment Programme to institute a partnership dubbed "Play for Life" which supports biodiversity and "specific initiatives" in Africa.]]></description>
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		<title>PUMA&#039;s Limited Edition Kehinde Wiley Soccer Boot</title>
		<link>http://www.psfk.com/2009/11/pumas-limited-edition-kehinde-wiley-soccer-boot.html</link>
		<pubDate>Wed, 25 Nov 2009 19:41:43 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/kehinde-wiley-001-525x425-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Kehinde Wiley and Puma have collaborated on a limited edition performance soccer boot to be released in honor of the 2010 World Cup in South Africa.]]></description>
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