At the same time we’re seeing the curtailing of one drink category with a dubious reputation – drinks like Sparks that combine alcohol and caffeine will be discontinued or reformulated – a new line with similar image issues rises to take its place. Lead by Drank, a purple-tinged carbonated beverage that combines the natural calming qualities of Melatonin, Valerian Root and Rose Hips, the so-called “relaxation” or “anti-energy drink” category has been born. Although it contains ingredients most would expect to find in a health food store next to the healing crystals, who it’s being marketed to might surprise you.
Wishing [...]
January 12, 2009
Anti-Energy Drank
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