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	<title>PSFK &#187; Purple Drank</title>
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	<description>Ideas &#38; Trends</description>
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		<title>Anti-Energy Drank</title>
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		<comments>http://www.psfk.com/2009/01/anti-energy-drank.html#comments</comments>
		<pubDate>Mon, 12 Jan 2009 20:29:26 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Drank]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[Purple Drank]]></category>
		<category><![CDATA[sizzurp]]></category>
		<category><![CDATA[Sparks]]></category>

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At the same time we&#8217;re seeing the curtailing of one drink category with a dubious reputation &#8211; drinks like Sparks that combine alcohol and caffeine will be discontinued or reformulated &#8211;  a new line with similar image issues rises to take its place.  Lead by Drank, a purple-tinged carbonated beverage that combines the natural calming qualities of Melatonin, Valerian Root and Rose Hips, the so-called &#8220;relaxation&#8221; or &#8220;anti-energy drink&#8221; category has been born.  Although it contains ingredients most would expect to find in a health food store next to the healing crystals, who it&#8217;s being marketed to might surprise you.
Wishing [...]]]></description>
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