http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:00:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/paypal-subway-shopping-wall.html Mon, 13 Feb 2012 14:45:36 +0000 Customers in Singapore can scan barcodes in metros to purchase items with their smartphones. ]]> http://www.psfk.com/2012/02/qr-codes-shaved-haircuts.html Mon, 06 Feb 2012 19:40:53 +0000 Students have barcodes etched on the back of their heads to raise awareness for charity.]]> http://www.psfk.com/2012/01/qr-code-stickers.html Thu, 19 Jan 2012 18:57:35 +0000 Physical objects are instantly brought into the digital world with easily attachable and scannable codes. Users can then moderate discussions around them.]]> http://www.psfk.com/2012/01/couples-travel-offer.html Thu, 19 Jan 2012 17:05:50 +0000 Airline promo code is only revealed when two smartphones are placed side-by-side and activated together.]]> http://www.psfk.com/2012/01/google-secure-qr-login.html Thu, 19 Jan 2012 15:00:34 +0000 An experiment by the search company allowed users to remotely log into their accounts by scanning with their smartphone.]]> http://www.psfk.com/2011/12/psfks-top-five-stories-of-the-week-5.html Fri, 16 Dec 2011 19:49:36 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2011/12/snaptags-are-replacing-qr-codes-headlines.html Thu, 01 Dec 2011 10:30:35 +0000 Users are opting for the cleaner, simpler, scannable images, which feature a brand's logo and unique design.]]> http://www.psfk.com/2011/11/order-take-out-on-your-smartphone-with-qr-codes.html Wed, 23 Nov 2011 15:23:49 +0000 Now you can order and pay for food simply by scanning a barcode with your phone.]]> http://www.psfk.com/2011/11/sears-kmart-turn-walls-into-qr-enabled-catalogs.html Wed, 23 Nov 2011 13:07:32 +0000 The two retailers are allowing customers to shop on the go in unexpected locations.]]> http://www.psfk.com/2011/11/qr-code-presence-in-magazines-rises-228-headlines.html Tue, 22 Nov 2011 17:52:20 +0000 According to a survey of the top 100 US publications, the number of mobile action codes on print pages has risen dramatically.]]> http://www.psfk.com/2011/11/qr-codes-are-misunderstood-and-underused-headlines.html Thu, 10 Nov 2011 16:31:39 +0000 While 72% of consumers have seen a QR code, many don't know what they are, and only a third report that scanning them is useful.]]> http://www.psfk.com/2011/11/jc-penneys-qr-code-gift-tags-carry-personal-voice-recorded-messages.html Thu, 10 Nov 2011 15:29:44 +0000 The department store has upgraded the traditional gift and greeting card by letting shoppers recorded a personal messages to attach to their purchases using QR codes. ]]> http://www.psfk.com/2011/11/new-bank-in-neighborhood-offers-local-audio-tour-via-in-window-qr-code.html Wed, 02 Nov 2011 15:43:40 +0000 The mobile tag at the branch in New York's Union Square takes folks on an audio-tour of the area.]]> http://www.psfk.com/2011/11/starbucks-uses-qr-codes-to-boost-sales.html Tue, 01 Nov 2011 12:11:24 +0000 Global coffee brand hopes to boost product sales through interactive mobile barcodes. ]]> http://www.psfk.com/2011/08/the-mobile-tagging-revolution-video.html Mon, 29 Aug 2011 18:05:54 +0000 John Puterbaugh gives the audience at the 2011 PSFK Conference in New York City the inside scoop on incorporating mobile tagging into editorial.]]> http://www.psfk.com/2011/08/watch-mtv-music-videos-with-your-taco-bell-meal.html Mon, 29 Aug 2011 12:20:57 +0000 In leading up to the VMA, Taco Bell had a themed meal box which allowed diners to access exclusive content via QR codes. ]]> http://www.psfk.com/2011/08/ballantines-experiments-with-human-api-by-intercepting-the-artists-mind.html Tue, 09 Aug 2011 17:56:12 +0000 Scottish whiskey company Ballantine's turns to its Facebook fans and three talented artists to conduct a real-time experiment, known as a Human API.]]> http://www.psfk.com/2011/08/need-to-know-10-must-read-posts-of-the-week-3.html Sat, 06 Aug 2011 13:55:52 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/08/sharpie-starts-revolution-with-aggressive-ad-campaign.html Fri, 05 Aug 2011 17:08:10 +0000 Sharpie encourages teens to use their markers to start a revolution in a multi-million dollar ad campaign that reaches out in every medium possible.]]> http://www.psfk.com/2011/08/future-of-retail-in-stories.html Tue, 02 Aug 2011 14:00:06 +0000 The use of mobile technologies like mobile tags within the retail environment help bring to life brand and product stories.]]> http://www.psfk.com/2011/07/qr-codes-on-gravestones-tell-the-life-of-the-dead-headlines.html Tue, 19 Jul 2011 16:04:21 +0000 QR codes on tombstones reveal the deceased's obituary and a photo gallery.]]> http://www.psfk.com/2011/07/how-psfk-and-microsoft-inspired-innovation-at-unicef-headlines.html Tue, 19 Jul 2011 14:10:54 +0000 Users scan a Mobile Tag on the side of UNICEF boxes with their cell phones. They will be brought to a special Trick or Treat website featuring activities for kids and perhaps most importantly, educational information and facts about where UNICEF's dollars are going.]]> http://www.psfk.com/2011/05/qr-codes-are-scannable-art-in-barcode-gallery.html Thu, 12 May 2011 15:41:20 +0000 The Barcode Gallery turns the simple design of QR Codes into custom works of art.]]> http://www.psfk.com/2011/05/nyc-moving-truck-promotes-new-contemporary-art-center-opening.html Thu, 05 May 2011 18:25:55 +0000 An interesting take on event promotion in New York City.]]> http://www.psfk.com/2011/03/tablets-unlock-the-true-interactivity-of-mobile-tagging.html Fri, 25 Mar 2011 11:13:21 +0000 Can the larger screened tablets further encourage the engagement that is a fundamental part of QR codes and mobile tagging?]]> http://www.psfk.com/2011/02/kolumbus-norways-social-bus-network.html Tue, 22 Feb 2011 19:10:48 +0000 Norwegian transit company takes on QR Codes to create a social network.]]> http://www.psfk.com/2011/02/digital-physical-retail-display-from-puma.html Mon, 21 Feb 2011 20:20:04 +0000 An interesting example of creatively merging retail display design with digital interaction.]]> http://www.psfk.com/2011/02/can-rebranding-encourage-better-health.html Mon, 07 Feb 2011 15:48:49 +0000 A minimalist approach to cigarette packaging questions how much brand identity plays in keeping smokers in the habit.]]> http://www.psfk.com/2011/02/lupe-fiasco-tags-union-square-pic.html Fri, 04 Feb 2011 16:58:38 +0000 The artist's fans can pre-order his new album by scanning a huge QR code displayed prominently in New York City's Union Square.]]> http://www.psfk.com/2011/01/mobiglyph-bridging-the-digital-literacy-gap.html Mon, 31 Jan 2011 15:17:32 +0000 User design for emerging markets needs to begin from first principle needs in order to adapt current mobile tagging trends. ]]>