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Fitness & Sport
AR / VR
White Millennials Share Views On Race In Interactive Installation
19 april 2016
The Whiteness Project exposes how self-identified white Texans feel about their racial identity
Rick Owens Hires Competitive Step Team To Replace Waifish Models [Video]
27 september 2013
Fierce women shoulder their way to the stage for Fashion Week in Paris.
Nike Designs Heritage Race For Human Rights In South Africa
3 february 2012
10km race lets participants pay homage to the country's tumultuous history.
Puma Sponsors Bloggers To Create Branded Social Content For Sporting Events
10 january 2012
The sportswear company is creating their own social media coverage by sending ten influential individuals to cover a leg of this year's Volvo Ocean Race.
Game Turns Any Outdoor Activity Into A Competitive Challenge [Future Of Gaming]
28 december 2011
Dash! is a mobile application in beta that enables users to create, participate, and compete asynchronously in outdoor races at any time.
App Turns Any Outdoor Activity Into A Competitive Race [Gaming For Good]
12 december 2011
PSFK discussed the Future of Gaming with the founder of Explorence, a start-up that develops mobile games which turn outdoor recreational activities into real life video games.
PSFK Picks: Top Five Apps Of The Week
1 november 2011
A roundup of the latest, most fascinating apps we've learned about this past week.
Children Are The Increasingly Multicultural Future [Headlines]
13 may 2011
The results of the 2010 U.S. Census confirmed that the growth rate of the young generation today and in the near future, is increasingly dominated by Hispanics, African-Americans and Asians.
Around The World In 80 Days, Emission Free
18 august 2010
Two days ago, four teams hailing from Australia, Switzerland, South Korea and Germany set out from Geneva to race around the globe using electric, emission-free vehicles.
Advertising And Modern Minstrely: What’s Funny About Race Roleplaying?
22 july 2009
Your Thoughts On Levi’s, Race & Advertising
14 july 2009
PSFK Conference New York Speaker: Celestine Arnold
26 march 2009
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