http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/nike-south-africa-race.html Fri, 03 Feb 2012 13:00:24 +0000 10km race lets participants pay homage to the country's tumultuous history.]]> http://www.psfk.com/2012/01/puma-social-media-bloggers.html Tue, 10 Jan 2012 19:53:05 +0000 The sportswear company is creating their own social media coverage by sending ten influential individuals to cover a leg of this year's Volvo Ocean Race. ]]> http://www.psfk.com/2011/12/game-turns-any-outdoor-activity-into-a-competitive-challenge-future-of-gaming.html Wed, 28 Dec 2011 14:25:18 +0000 Dash! is a mobile application in beta that enables users to create, participate, and compete asynchronously in outdoor races at any time.]]> http://www.psfk.com/2011/12/app-turns-any-outdoor-activity-into-a-competitive-race.html Mon, 12 Dec 2011 17:10:07 +0000 PSFK discussed the Future of Gaming with the founder of Explorence, a start-up that develops mobile games which turn outdoor recreational activities into real life video games.]]> http://www.psfk.com/2011/11/psfk-picks-top-five-apps-of-the-week-4.html Tue, 01 Nov 2011 17:15:05 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2011/05/children-are-the-increasingly-multicultural-future-headlines.html Fri, 13 May 2011 10:37:36 +0000 The results of the 2010 U.S. Census confirmed that the growth rate of the young generation today and in the near future, is increasingly dominated by Hispanics, African-Americans and Asians.]]> http://www.psfk.com/2010/08/around-the-world-in-80-days-emission-free.html Wed, 18 Aug 2010 14:48:59 +0000 Two days ago, four teams hailing from Australia, Switzerland, South Korea and Germany set out from Geneva to race around the globe using electric, emission-free vehicles. ]]> http://www.psfk.com/2009/07/advertising-and-modern-minstrelsy-whats-funny-about-race-roleplaying-video.html Wed, 22 Jul 2009 07:00:08 +0000 Last week we came across this music video/ advertisement for Taco Bell (created by DraftFCB), a riff on Diddy’s 1990s anthem,It’s All About the Benjamins“. The commercial, entitled “It’s All About the Roosevelts”, seems to have drawn inspiration from the popular Lazy Sunday” skit featured on SNL four years ago, a self-parodizing rap video about the banal lives of Chris Parnell and Adam Samberg. SNL’s characters rap self-seriously (but in actuality, self-deprecatingly) about the boring details of their daily lives, from visiting cupcake bakeries to finding directions on the Internet. The comedic effect is a result of a combined dissonance;Read more...]]> http://www.psfk.com/2009/07/your-thoughts-on-levis-race-advertising.html Tue, 14 Jul 2009 18:54:40 +0000 The piece I posted last week in reaction to Levi’s Go Forth ad campaign generated a lot of commentary. Beyond whether people agreed with my thoughts on advertising or not, the post created a heated discussion about race in advertising. Here are some of the comments made: Christine Huang thanked us for striking up the conversation and said: As you aptly put it – the campaign just fails to reflect the America – country of “pioneers” and fearless individualists – it’s claiming to represent. It just fails to connect. Perhaps WK was going for timelessness, but all I see isRead more...]]> http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-celestine-arnold.html Thu, 26 Mar 2009 15:05:21 +0000 We’re looking forward to having Celestine Arnold, creative strategy consultant, join us at our upcoming PSFK Conference NYC 2009. Celestine will be speaking on the changing face of race in gaming, virtual worlds and social networks. First, who are you and what do you do? My name is Celestine Arnold and I’m a creative strategy consultant to brands and agencies. I generally work in the gaming, social media and digital spheres, but have worked across all types of industries. I find it is nice to mix it up a bit. In one paragraph, can you explain what themes and ideasRead more...]]>