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rebranding
Advertising january 27, 2014

How Revamped Branding Could Brighten San Francisco’s Transit System [Pics]

Designer Derek Kim has given San Francisco’s transit system a new concept brand makeover, featuring local artists' designs.

Advertising november 26, 2013

Redesigned Alphabet Helps Bring The Arts To Underprivileged Children [Video]

Red Peak Branding turned to 45 artists and illustrators to create a custom typeface.

Advertising october 16, 2013

ELLE Hires Ad Agencies To Rebrand Feminism [Pics]

Three award-winning agencies team up with feminist organizations to drive the message of gender equality home.

Home april 9, 2013

13 Stories You Need To Know Today

Facebook home pre-release version leaked, Samsung launches new model and are people being too friendly on streaming sites...links to start your day with.

Advertising march 13, 2013

Inside The Rebranding Of Yves Saint Laurent [Pics]

The controversial reimagining of the luxury house's name and logo won the 'Best Rebranding of the Year' in Wallpaper* Magazine's Design Awards 2013.

Advertising february 26, 2013

12 Stories You Need To Know Today

Kickstarter-funded movie wins Best Oscar Short, tuna may not actually be tuna and International Herald Tribune to get a new title...links to start your day with.

Advertising january 31, 2013

Pentagram Rebrands Billboard Magazine

Billboard Magazine embraces a minimalist information design approach in a recent facelift.

Advertising january 24, 2013

American Airlines Rebrands [Pics]

FutureBrand partnered with the company to design a new minimal logo, which is more modern and vibrant.

Advertising november 5, 2012

Fans Help Designers Create New Soccer Stadium

The Wolves brand was recently refreshed by creative agency Raw, with new signage and graphics that display quotes from major sport enthusiasts.

Advertising october 8, 2012

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video]

The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.

Advertising october 3, 2012

Former Target Creative Director Redesigns Goodwill Thrift Stores

Tim Murray has taken on a full rebrand of San Francisco’s Goodwill stores, website, and delivery trucks.

Advertising april 6, 2012

Is Ranch Dressing The New Ketchup?

Hidden Valley dressing company is positioning its most popular product as a condiment for everything.

Advertising april 3, 2012

Yves Béhar Redesigns Retro Soda Fountain [Pics]

A popular home appliance in the 80s gets revamped by the founder of fuse project to appeal to the modern, eco-conscious consumers.

Advertising february 29, 2012

Buy The Items That Inspire Muji’s Products At Their Concept Store

Found Muji in Tokyo showcases and sells everyday items sourced by Muji's research team that go with the brand's aesthetic.

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