http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:09:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/03/red-coat-thinking-by-godin-google-never-forgets.html Mon, 02 Mar 2009 15:16:00 +0000 Seth Godin writes about an interesting example of Red Coat Black Coat issues when a friend Googles potential housekeepers and finds all three applicants with less-than-hoped-for backgrounds or published opinions. Godin says that we need to overcome any negative stuff about us on the web by adding as much good stuff as possible: The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are. Godin: Personal branding in the age of Google PSFK: Privacy: Red Coat, Black Coat]]>