How using different stimuli can create an emotional connection between an individual and a company's identity.
The lager brand turned ordinary objects on the shelves and floors into an orchestra, rigged to play when someone grabbed its product from the fridge.
Artist turns everyday objects into an interactive large-scale retro arcade installation.
Sound artist Yuri Suzuki creates a fully-functioning structure as part of the 'Make with a Red Stripe' series.
The latest project in a series of works by the beer company, which pay tribute to the DIY culture of Jamaica.