A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Why Snoop Lion Is Trying To Rebrand Himself As PG
9 april 2013
The former pimp, shrewd businessman and multiple joint smoker is trying to remold himself into a more family-friendly version.
Faris Yakob: Volkswagen’s Transformative Driving Experience [Super Bowl 2013]
10 february 2013
Some may accuse this ad of mild racism, but the former Chief Innovation Officer at MDC Partners thinks that the underlying concept is quite charming.
Spiritual Awakening Turns Snoop Dogg Into A Reggae Artist [Headlines]
1 august 2012
After a trip to Jamaica the rap artist decides to quit his hip hop roots and re-enter the world as "Snoop Lion."
Red Stripe Teams Up With Japanese Sound Artist To Create Installation Out Of Beer Cans
15 november 2011
The latest project in a series of works by the beer company, which pay tribute to the DIY culture of Jamaica.
What Do Record Labels Mean Today?
20 december 2010
Chris Blackwell, founder of Island Records, provides insights on how the role of the record label has changed.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed