Yelp, the popular community sourced review site, has announced that it will finally allow businesses a public voice on their forums. Prior to this reversal, companies were left with few ways to respond to negative reviews – they could either contact reviewers privately or in the case of one San Francisco pizza shop, showcase their bad reviews on employee t-shirts in a bit of ironic marketing – both of which fell short of addressing the public at large.
Yelp co-founder Jeremy Stoppelman looked upon this previous stance as a means of protecting the consumer’s point of view, but as the site’s reach [...]
April 13, 2009
Yelp Allows Businesses to Talk Back
March 5, 2009
Wearing 1-Star Yelp Reviews Proudly
In a humorous display of the interplay between the digital realms and real life, Pizzeria Delfina in San Francisco has started outfitting its staff with t-shirts bearing quotes from some of their “best” 1-Star Yelp reviews. The move is interesting for a number of reasons, but in particular because it points to a real understanding of how much these reviews mean to businesses nowadays. Social media platforms that provide peer-to-peer reviews have at least caught up with, if not surpassed, the once powerful sway held almost exclusively by the classic expert reviewer. And while this new methodology may offer a [...]
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