http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/facebook-likes-physical-world.html Mon, 30 Jan 2012 19:52:16 +0000 The NFC enabled device makes liking a more deliberate physical act that generates online activity.]]> http://www.psfk.com/2011/10/rfid-tags-in-trees-prevent-illegal-deforestation.html Fri, 28 Oct 2011 15:58:51 +0000 A new green initiative fights against destruction by tagging trees in order to collect data from them and monitor their health and location.]]> http://www.psfk.com/2011/09/springwise-in-japan-mini-rfid-phone-charm-offers-instant-access-to-medical-data.html Wed, 21 Sep 2011 14:51:40 +0000 When trouble befalls someone possessing one of Asahi Kasei’s mobile phone accessories, medical personnel can easily use the device to view critical medical information about its owner.]]> http://www.psfk.com/2011/08/instantly-access-personal-medical-data-with-mini-rfid-device.html Fri, 12 Aug 2011 12:31:54 +0000 A Japanese company has developed a product that could help doctors and paramedics in emergency situations.]]> http://www.psfk.com/2011/08/tag-technology-matches-melody-to-apparel%e2%80%99s-mood.html Wed, 10 Aug 2011 14:20:40 +0000 Trying on clothes has its own soundtrack with RFID technology by Brazilian music branding company Gomus.]]> http://www.psfk.com/2011/08/rfid-equipped-ice-cream-scoopers-update-flavor-availability.html Tue, 09 Aug 2011 14:54:13 +0000 Izzy’s Ice Cream Café in Minneapolis, Minnesota outfits their serving freezers and scoopers with RFID technology in order to continuously update a real-time flavor availability website. ]]> http://www.psfk.com/2011/08/future-of-retail-whats-in-store.html Tue, 09 Aug 2011 14:00:36 +0000 Retailers and software developers are creating consumer-facing tools that make a store’s entire physical inventory available to customers in real-time.]]> http://www.psfk.com/2011/08/vintage-products-employ-qr-codes-to-share-celebrity-stories.html Sat, 06 Aug 2011 13:43:29 +0000 As a way to connect shoppers with the stories behind the items being sold, the The Oxfam Curiosity Shop partnered with Tales of Things to create QR code tags for many of the celebrity donations.]]> http://www.psfk.com/2011/08/new-rfid-system-viatag-could-lead-to-cashless-parking.html Thu, 04 Aug 2011 12:27:27 +0000 Researchers have developed an RFID system that allows for automatic payments without the need for small change or parking tickets.]]> http://www.psfk.com/2011/08/additional-product-information-by-way-of-personalized-video.html Tue, 02 Aug 2011 14:10:23 +0000 U.S. outdoor retailer, L.L. Bean, is testing a system that uses RFID technology to deliver enhanced in-store product information. ]]> http://www.psfk.com/2011/08/future-of-retail-in-stories.html Tue, 02 Aug 2011 14:00:06 +0000 The use of mobile technologies like mobile tags within the retail environment help bring to life brand and product stories.]]> http://www.psfk.com/2011/07/springwise-rfid-wristbands-let-themepark-guests-instantly-share-photos-on-facebook.html Wed, 27 Jul 2011 15:45:19 +0000 Great Wolf resorts' visitor wristbands not only act as room keys and charge accounts, they allow you to take photos and share them on Facebook.]]> http://www.psfk.com/2011/04/renault-connects-motor-show-attendees-with-facebook-using-rfid.html Wed, 27 Apr 2011 16:30:50 +0000 As guests perused the cars, they could swipe their RFID card at a scanning station and "Like" the cars, sharing the car and associated content on their Facebook page in real-time.]]> http://www.psfk.com/2011/04/celebrity-contagion-and-rfid-enhanced-curiosity.html Mon, 11 Apr 2011 15:37:39 +0000 Technology allows celebrity fans a new way to engage with the stars.]]> http://www.psfk.com/2011/04/psfk-conference-speaker-interview-john-gerzema.html Mon, 04 Apr 2011 15:17:59 +0000 The author and president of Brandasset Consulting talks about his current work, in anticipation of the upcoming PSFK Conference 2011.]]> http://www.psfk.com/2011/04/advanced-technologiy-comes-to-uaes-school-buses.html Fri, 01 Apr 2011 14:48:50 +0000 Dubai's Fancy Transport introduce RFID and GPS tracking to their school buses fleet.]]> http://www.psfk.com/2011/03/googles-nfc-payment-method-gathers-momentum.html Fri, 18 Mar 2011 18:23:19 +0000 The hassle-free 'wave and pay' method of Near Field Communication edges closer to commercial penetration.]]> http://www.psfk.com/2011/02/stored-value-card-displays-remaining-balance.html Fri, 18 Feb 2011 17:26:29 +0000 Urbanscale has developed an enhanced stored-value card that aims to reduce frustration among mass transit commuters.]]> http://www.psfk.com/2011/01/social-interactions-powered-by-rfid-in-shoes.html Wed, 26 Jan 2011 21:51:36 +0000 Fashion company WeSC describes how RFID tags in their shoes can trigger exclusive access to events and interactions on the wearer's social networks. ]]> http://www.psfk.com/2011/01/mcdonalds-uk-to-implement-contactless-payment-system.html Thu, 20 Jan 2011 15:54:56 +0000 The restaurant chain will be executing a contact-free payment scheme to make fast food faster.]]> http://www.psfk.com/2010/12/rfid-chip-implant-replaces-house-keys.html Tue, 21 Dec 2010 21:26:27 +0000 Joe Wooller of Australia is experimenting with a keyless life, thanks to RFID technology.]]> http://www.psfk.com/2010/12/ideos-rfid-turntable-video.html Mon, 13 Dec 2010 19:25:03 +0000 A prototype design uses RFID card readers to bring tactile experience back to digital music play.]]> http://www.psfk.com/2010/12/media-lab-visitors-get-customized-suggestions-via-rfid-technology.html Wed, 01 Dec 2010 19:37:33 +0000 MIT is using a hi-tech solution to create personalized experiences for its visitors.]]> http://www.psfk.com/2010/11/strp-new-media-festival-ponders-living-life-in-the-cloud-event.html Thu, 18 Nov 2010 13:17:23 +0000 Brain gauging, near field communications and cloud computing are analysed via a myriad of multidisciplinary lenses.]]> http://www.psfk.com/2010/11/dutch-festival-uses-rfid-to-enable-artwork-tag-clouds.html Tue, 16 Nov 2010 13:04:31 +0000 STRP festival combines RFID and social web features to blur the boundaries between gallery experience and online existence. ]]> http://www.psfk.com/2010/11/oyster-card-data-opens-platform-for-competitive-commuting.html Tue, 09 Nov 2010 13:08:02 +0000 Online multiplayer gaming harnesses the untapped well of data that is the London Oyster Card to add game dynamics to the average tube journey.]]> http://www.psfk.com/2010/10/light-drift-creating-connections-between-land-and-water.html Tue, 19 Oct 2010 12:29:09 +0000 An interactive RFID-enabled art installation adorns the Schuylkill river in Philadelphia.]]> http://www.psfk.com/2010/09/psychogeographical-survival-in-the-sentient-city.html Wed, 29 Sep 2010 21:05:20 +0000 Mark Shepherds Serendipator App is the latest part of the Sentient City Survival Kit]]> http://www.psfk.com/2010/08/intelligent-trash-bins-to-enforce-recycling.html Tue, 24 Aug 2010 16:48:59 +0000 In Cleveland, Ohio, 25,000 households per year will be provided with sensor-equipped receptacles that passively detect how frequently residents bring recycling to the curb.]]> http://www.psfk.com/2010/08/rfid-enabled-identity-cards-for-german-citizens-rfid-enabled-identity-cards-will-also-verify-users-online.html Tue, 24 Aug 2010 14:32:28 +0000 German Citizens will soon get mandatory smart IDs.]]>