Richard Fine and Nathan Frank sent us a set of their new products the other day. The guys have evolved since they launched their original Help I Have A Headache pack and their new range covers cuts, sore feet, sneezes and tired eyes. Taking the products back to basics and presented in plain English, they are wrapped in compostable materials: molded paper pulp and bio plastic from corn resin. They also fit perfectly in that narrow cabinet in your bathroom. With the attention to detail plus the cute messaging throughout the packs we can’t wait for our next little sting [...]

We’re excited to have Richard Fine, founder of Help Remedies, join us at PSFK Conference New York on April 2. Along with Jay Parkinson & Sean Khozin (Hello Health) and moderator Colin Nagy (PSFK/Attention), Richard will be discussing how inspiring innovations can be made – even in an industry resistant to change.
First, who are you and what do you do?
I am one of two founding partners at Help Remedies. Help is a collection of simple solutions to simple health problems. My friend Nathan Frank and I started Help because we think there is something wrong with the way we take [...]

Help is a startling fresh approach to simple everyday healthcare needs like plasters and headache pills. The packaging is simple, clear and oh so ’straight to the point’. We spoke to the founder, Richard Fine about why he decided these types of products needed a make-over and the power of adding humanity to a business.
Plasters and headache pills don’t seem to be products that need a make over.. .why this product and why now?
I agree just prettying stuff up would be a little superficial but I do think American medicine and healthcare needs a fundamental rethink. Over the-counter medicines are [...]