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Glow-In-Dark Livestock: A Measure to Cut Road Deaths
5 october 2015
Initiative inspired by reflective reindeer antlers in Scandinavia is aimed at making animals more visible to drivers at night
Verizon Roadside Service Makes for Happier Cars and Drivers
15 january 2015
Verizon Vehicle offers improved connectivity for drivers through trusted tech and expert support
CES 2015: Volvo Concept Helmet Warns You Of Potential Accidents
6 january 2015
The automotive company aims to reduce cyclist fatalities with world-first technology that connects cycle helmets with cars.
Safety Mode Disables Dangerous Texting And Walking
6 december 2013
According to one Japanese phone provider, texting while walking is now also a crime.
PSFK’s Top 5 Stories Of The Week
13 october 2013
Urban Outfitters is planning its own village, and we might soon be able to project road signals for safety.
Safety Tech Alerts Pedestrians To Oncoming Cars And Vice Versa [Video]
4 september 2013
Honda has demonstrated the use of Dedicated Short Range Communications (DSRC) technology for cars and smartphones.
LED-Lit Bicycle Helmet Is Visible From Any Angle
1 may 2013
Submission for James Dyson Award features design to ensure the cyclist can be seen by all other road users.
Illuminated Bike Wheels Keep Riders Visible
26 april 2013
Stanford graduates update the design of our favorite sustainable mode of transport.
Robot Cars Are Set To Take To The Streets
20 february 2013
Driverless cars are ready to go and could allow senior citizens and the disabled to get back on the road.
External Car Airbags Protect Cyclists And Pedestrians
29 january 2013
Dutch car company TNO has developed vehicle safety features that cover the lower part of the front windshield to prevent injury.
Can Cyclists And Pedestrians Share The Road?
9 january 2013
Cyclists have been enjoying the limelight, but do they get the right of way too often? Do pedestrians need to take back the streets?
Personalized Billboards Update In Real-Time As Driver Approaches
19 december 2012
The Transport Accident Commission in Australia is using ad space to let people send road safety messages to their family and friends.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots