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Rob Walker: How Stories Give Objects More Value [PSFK 2013]
31 march 2013
Watch Rob Walker speak at PSFK CONFERENCE NYC 2010 to get geared up for our upcoming PSFK CONFERENCE 2013.
Installation Creates Imaginary Products For Fake Brands
26 november 2012
'As Real As It Gets' is an exhibition at NY gallery apexart that explores what is real and what isn't as well as consumer expectations of retailers.
The Power Of Narrative By Determining An Object’s ‘Value’ [Need to Know]
28 april 2012
Rob Walker explores the impact storytelling has on the perception of worth.
Can An Annual Report’s Design Influence A Firm’s Valuation?
31 august 2011
A recent study of the design of annual reports would indicate that their level of attractiveness directly affects a company's perceived valuation.
Imagined Developments Symbolize Revival in New Orleans [Pics]
7 april 2011
Hypothetical Development Organization is dreaming up absurd uses of abandoned buildings to inspire urban renewal in New Orleans.
How Digital Presentations Are Replacing Physical Collections
17 february 2011
New York Times Magazine's columnist Rob Walker concludes his series with some final thoughts on the objects we collect and how.
3 Great Kickstarter Projects To Back
27 september 2010
PSFK suggests you support Rob Walker's Hypothetical Buildings, Adam Liebsohn's voyurl and Zack Lieberman's EyeWriter projects.
The Hypothetical Development Organization
22 september 2010
Rob Walker has launched a fantastic new project designed to paint a brighter hypothetical future for New Orleans.
Taking Funny Kitten Videos Seriously
19 august 2010
What if the central question of the Internet was not whether it is making society smarter or dumber, but rather, how it reflects us?
The Irony Of Digital Technology
26 july 2010
According to a recent New York Times article, the more perfect our creative outputs can be, the more imperfect we yearn for them to be.
Physical Merit Badges Extend Online Sharing Behaviors
14 june 2010
As users become familiar with achievement systems and badges, how do these learned behaviors extend into the offline world?
Value, Gift Glutting And The Future Of Facebook
7 june 2010
Has the platform fallen to the very expectation it has sought out to provide?
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed