This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity.  Moderated by PSFK’s own Jeff Squires, the Good Ideas and Youth panel discussed trends in British youth culture and how companies and organizations can create authentic, respectful relationships with young people.  Panelist include Jenny Owen (Ruby Pseudo), Paul Graham (Anomaly UK), Terry Guy (Monorex / Secret Wars), and Brett Booth (MTV).
Questioning whether or not youth can always be seen as a barometer for what is to come, the [...]

FX from Ruby Pseudo’s team shares “23 New York Teenagers You Ought to Know About“, an inspiring set of young folk who “are all amazing at what they do” – whether it be photography, design, music, acting or art. While barely (or not even) adult, these kids have more self-made accomplishments under their belt than most twice their age. Here’s a few:

Hannah Khymych, Photographer: Ukraine import Hannah has the accent that throws you off, and the talent that turns you on. She’s a junior in High School, but that doesn’t hold her back from real life real work. She’s also [...]

So you might remember our post we wrote before, about the 44 ‘music related’ brands that came to mind in 6 minutes in one UK focus group… Ouch. Following up from a kind hint from AdAge, we [Team Ruby Pseudo from the UK] thought we ought to see what brands occupied front of mind with the American youth… So we asked 19 US kids off the hip and they came up with 95 brands. The results can basically be split in to four different categories:

Genuine music-aligned brands [like guitar companies, for example].
Music-involved Brands, like Converse.
Music-associated Brands, like Coca Cola.
and then simply [...]