http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/07/ruby-pseudo-baking-up-a-storm-of-cake.html Wed, 13 Jul 2011 11:05:40 +0000 When blogger and consultant Ruby Pseudo noticed a lot of baking events popping up, she interviewed a few participating young women to see where the sudden passion for baking was coming from.]]> http://www.psfk.com/2011/06/ruby-pseudo-lucy-pearson-on-make-up-as-art.html Thu, 16 Jun 2011 11:30:58 +0000 Ruby of Ruby Pseudo interviews Lucy Pearson on the world of make-up.]]> http://www.psfk.com/2011/06/ruby-pseudo-one-of-a-tee.html Wed, 08 Jun 2011 11:10:38 +0000 Ruby of Ruby Pseudo Consulting introduces One of a Tee: A while back Nate blogged this about Swedish t-shirt company One of a Tee, and their innovative idea of paying varying amounts of money for design runs based purely on their exclusivity. They’ve just dropped their new collection and here’s the price down. The above (L-R) Orange Turquoise – $400 (1 in the world (unless you decide to sell them on ebay of course)) Purple Pink – $200 (1 in each continent) Yellow Purple – $100 (1 in each country) Green Blue – $50 (1 in each city) Red Blue – $25Read more...]]> http://www.psfk.com/2010/08/ruby-pseudo-on-yer-bike.html Fri, 06 Aug 2010 20:06:16 +0000 Overnight, London has filled up with racks of bicycles in hot spots around the English capital.]]> http://www.psfk.com/2009/03/good-ideas-and-youth-at-good-ideas-salon-london.html Fri, 20 Mar 2009 10:00:31 +0000 This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity.  Moderated by PSFK’s own Jeff Squires, the Good Ideas and Youth panel discussed trends in British youth culture and how companies and organizations can create authentic, respectful relationships with young people.  Panelist include Jenny Owen (Ruby Pseudo), Paul Graham (Anomaly UK), Terry Guy (Monorex / Secret Wars), and Brett Booth (MTV). Questioning whether or not youth can always be seen as a barometer for what is to come,Read more...]]> http://www.psfk.com/2009/02/23-new-york-teenagers-to-watch.html Wed, 25 Feb 2009 17:41:25 +0000 FX from Ruby Pseudo‘s team shares “23 New York Teenagers You Ought to Know About“, an inspiring set of young folk who “are all amazing at what they do” – whether it be photography, design, music, acting or art. While barely (or not even) adult, these kids have more self-made accomplishments under their belt than most twice their age. Here’s a few: Hannah Khymych, Photographer: Ukraine import Hannah has the accent that throws you off, and the talent that turns you on. She’s a junior in High School, but that doesn’t hold her back from real life real work. She’sRead more...]]> http://www.psfk.com/2009/02/musical-youth-ii-19-us-kids-95-brands.html Wed, 18 Feb 2009 20:02:47 +0000 So you might remember our post we wrote before, about the 44 ‘music related’ brands that came to mind in 6 minutes in one UK focus group… Ouch. Following up from a kind hint from AdAge, we [Team Ruby Pseudo from the UK] thought we ought to see what brands occupied front of mind with the American youth… So we asked 19 US kids off the hip and they came up with 95 brands. The results can basically be split in to four different categories: Genuine music-aligned brands [like guitar companies, for example]. Music-involved Brands, like Converse. Music-associated Brands, like CocaRead more...]]>