Running and technology have been on a collision course since Nike introduced their Plus training products. Now, creating playlists for your workout is simple. iTunes offers training mixes hosted by runners like Kara Goucher or even artists like De La Soul. However, it’s also simple to create your own mix to your pace with some simple (and free) tools.
A new website called Hella Sound will create custom music for your running speed, but if you prefer to use your favorite tunes, try these programs. The first stop is to find your ideal pace by learning the stride BPM (beats per [...]
June 22, 2009
Marathon Training to a Tailored Mix
April 24, 2009
James Jarvis x Nike Animation
Wooster Collective points us to a great animation made by James Jarvis for Nike. Wooster’s title says it all: “Sometimes Brands and Artists Get It Right… This Is One Of Those Times.” Jarvis’ take on the collaboration:
I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.
The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also [...]




