http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/jogging-social-good.html Thu, 09 Feb 2012 14:45:13 +0000 Creative concept encourages runners by giving them meaningful incentives to exercise. ]]> http://www.psfk.com/2012/02/nike-south-africa-race.html Fri, 03 Feb 2012 13:00:24 +0000 10km race lets participants pay homage to the country's tumultuous history.]]> http://www.psfk.com/2012/01/augmented-audio-game-immerses-runners-in-zombie-infested-world-future-of-gaming.html Fri, 06 Jan 2012 16:10:06 +0000 Zombies, Run! is an augmented audio running game that challenges users to rebuild civilization after a zombie apocalypse by completing location- specific tasks while running in the real world.]]> http://www.psfk.com/2011/11/nike-wants-to-make-jogging-cool-in-china.html Thu, 03 Nov 2011 12:09:05 +0000 Global sports brand aims to change local perceptions about running with its advertising campaign. ]]> http://www.psfk.com/2011/10/uk-pop-star-runs-for-nike-video.html Mon, 31 Oct 2011 12:02:30 +0000 Stylish short film documents Ellie Goulding as she trains for a half marathon between her gigs in London, New York and L.A.]]> http://www.psfk.com/2011/08/runkeeper-makes-its-health-graph-api-open-to-the-public.html Thu, 18 Aug 2011 18:11:33 +0000 RunKeeper's Health Graph API is now on public beta, so that fitness fanatics can give workout data access to their doctors, physical therapists, gym trainers, nutritionists, and the like.]]> http://www.psfk.com/2011/08/nike-dynamic-paintings-of-city-runs-video.html Fri, 12 Aug 2011 12:34:52 +0000 Runners create dynamic paintings using their Nike+ GPS data.]]> http://www.psfk.com/2011/07/art-meets-exercise-with-figurerunning.html Thu, 07 Jul 2011 12:31:35 +0000 Create images by tracking the route of a pre-planned run, then take a screenshot of your finished masterpiece on your smartphone route planner.]]> http://www.psfk.com/2011/04/nike-yesyesno-make-art-with-their-feet.html Wed, 27 Apr 2011 11:58:05 +0000 The sportswear brand teamed up with the interactive collective to create a project which generates works of art from the movements and travel paths of runners.]]> http://www.psfk.com/2011/04/a-3-d-running-track-defies-convention-pics.html Wed, 13 Apr 2011 15:31:01 +0000 A raised track offers runners a break in the monotony of their normal routine. ]]> http://www.psfk.com/2010/11/mind-games-creativity-through-sport-video.html Thu, 18 Nov 2010 17:58:12 +0000 A short film follows Casey Neistat as he trains for the 2010 NYC Marathon. ]]> http://www.psfk.com/2010/09/nikegps-launches-as-mobile-running-app.html Tue, 07 Sep 2010 14:41:51 +0000 The Nike+ hardware chip may become obsolete with the introduction of the software in mobile form.]]> http://www.psfk.com/2010/08/building-a-brand-the-la-marathon.html Mon, 16 Aug 2010 10:17:55 +0000 The event serves as a case study for how to use digital media to build community among participants - and viewers.]]> http://www.psfk.com/2010/08/micoach-adidas-launches-fitness-tracking-app.html Mon, 02 Aug 2010 20:25:24 +0000 The free application aims to act as your coach and personal trainer, sharing data that will help you better train.]]> http://www.psfk.com/2010/05/australian-non-profit-matches-fitness-programs-with-a-good-cause.html Wed, 26 May 2010 14:58:04 +0000 The Can Too organization combines fitness and charity.]]> http://www.psfk.com/2009/06/marathon-training-to-a-tailored-mix.html Mon, 22 Jun 2009 14:33:22 +0000 Running and technology have been on a collision course since Nike introduced their Plus training products.  Now, creating playlists for your workout is simple.  iTunes offers training mixes hosted by runners like Kara Goucher or even artists like De La Soul.  However, it’s also simple to create your own mix to your pace with some simple (and free) tools. A new website called Hella Sound will create custom music for your running speed, but if you prefer to use your favorite tunes, try these programs.  The first stop is to find your ideal pace by learning the stride BPM (beatsRead more...]]> http://www.psfk.com/2009/04/james-jarvis-x-nike-animation.html Fri, 24 Apr 2009 14:33:04 +0000 Wooster Collective points us to a great animation made by James Jarvis for Nike. Wooster’s title says it all: “Sometimes Brands and Artists Get It Right… This Is One Of Those Times.”  Jarvis’ take on the collaboration: I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time. The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore –Read more...]]>