As we reported back in September, there’s suddenly a whole new world out there to fashion designers who may not have the cash or the desire to stage an expensive runway show. The pervasiveness of the web and accessibility of high quality multimedia equipment/tools have made it possible for designers to reach a much wider audience at a lower cost, both to the environment and to their bank accounts. For a while, this practice of shunning the catwalk was limited to underground, avant garde designers constrained by small budgets. But by the end of 2008, more and more mainstream fashion [...]
Read more...January 6, 2009
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