A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
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Toyota Campaign Transforms Children’s Dream Car Art Into Vines
15 july 2014
Kids around the world reveal their visions for the future of mobility through imaginative vehicle drawings.
Overheated Russian World Cup Fans Given Ice Packs of Brazil’s Favorite Beer
7 july 2014
Sweaty Russian soccer fans escape the heat with ice-encased packs of Skol beer.
Playful Billboards Come Complete With Detachable Beach Gear
11 march 2014
New Zealand soft drink maker L&P reminds people to 'hold onto summer', with ads that offer something special.
Band Captures The Sound Of The Northern Lights
29 april 2013
US alternative rock band, OK Go, have collaborated with Sony to create musical innovation.
Homeless People Replace Weather Anchors Across TV Stations In Europe
31 january 2013
Saatchi & Saatchi Berlin launched ‘Days of Hope' to increase awareness of the people who live on the streets in major cities across Europe.
The Bigger The Nose, Bigger The Discount On A New A/C
3 december 2012
Argentinian electronics company creates buzz by offering consumers with over-sized sniffers 25% off on new air conditioners.
Ad Shows Six Degrees Of Kevin Bacon… With Kevin Bacon [Video]
14 november 2012
EE, which offers a superfast 4G mobile and broadband service, promises to connect you to everyone, just like the Hollywood star.
10 Stories You Need To Know Today
13 september 2012
Free Boingo internet for Androids, Amazon to charge sales tax, and how the iPhone 5 stacks up...Links to start your day with.
Clever Camouflage Hides Your Last Beer So No One Drinks It [Video]
11 june 2012
Saatchi & Saatchi created the ‘Andes Camouflager’ to help disguise your drink inside fake squashes, moldy bread, and other unappealing items in your fridge.
Toyota Launches YouTube Tutorials For The Prius C
19 april 2012
Online videos an MPG calculator and customization tool aim to attract and aid first-time car buyers.
Weight Watchers Creates Virtual Support Network To Promote Healthy Living
5 january 2012
The new campaign stars 180 real members to celebrate the positive side of losing weight.
How One Agency Created A Brand Strategy Toolbox Inspired By The Need For Change
24 october 2011
PSFK chats with Leo Burnett's Chief Strategy Officer, Stephen Hahn Griffiths, on how his new brand strategy framework, HumanKind, could provoke behavioral change.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots