http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:09:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/sainsburys-bread-rebrand.html Thu, 02 Feb 2012 19:46:59 +0000 UK grocery chain has given into a campaign, triggered by a 3-year-old girl, to change the name of its Tiger bread to Giraffe bread.]]> http://www.psfk.com/2012/01/wearable-sensors-offer-real-time-snowboarding-performance-and-stoked-readouts.html Thu, 05 Jan 2012 16:50:32 +0000 PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.]]> http://www.psfk.com/2011/09/ipad-shopping-cart-aimed-at-sports-fans-trials-in-uk-supermarket.html Thu, 01 Sep 2011 12:54:35 +0000 Sky partnered with Sainsbury's to highlight it's iPad sports service Sky Go.]]> http://www.psfk.com/2010/09/shopper-marketing-the-next-stage-in-africa%e2%80%99s-retail-development.html Tue, 07 Sep 2010 18:29:07 +0000 This week’s obituary for Theo Albrecht, the reclusive co-founder of Germany’s hugely successful store chain Aldi, proves there’s money in retail if you get it right. His estate is valued at $16.7 billion.]]> http://www.psfk.com/2010/06/sainsburys-to-set-up-bee-hotels-in-its-stores.html Tue, 22 Jun 2010 16:31:09 +0000 The UK supermarket chain is taking major initiatives to increase the population of bees.]]> http://www.psfk.com/2010/06/retailers-weather-monitor-will-reduce-food-waste-carbon-footprint.html Wed, 16 Jun 2010 16:30:10 +0000 Sainsbury's hopes to reduce the amount of un-bought food by 15 per cent during periods of unexpected cold or heat. ]]> http://www.psfk.com/2010/04/buy-one-get-one-bee.html Thu, 15 Apr 2010 07:03:56 +0000 Save the bees is the core message being delivered by two current brand-led campaigns in the UK.]]> http://www.psfk.com/2009/04/supermarket-shakespeare-live-theater-on-aisle-six.html Thu, 30 Apr 2009 16:15:25 +0000 With grocery stores in general seeing an uptick in business as people eat out less during the downturn, it was only a matter of time before someone decided to take advantage of the increased foot traffic. Until May 3rd, Teatro Vivo is bringing their brand of non-elitist theater to the produce section, the deli counter and every aisle in between at the Forest Hills location of UK supermarket Sainsbury’s with an adaptation of Shakespeare’s Sonnet 91. Though we can’t predict how this will impact sales at the store, it certainly creates a unique shopping experience and provides one more reasonRead more...]]>