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	<title>@PSFK &#187; S&#227;o Paulo</title>
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	<link>http://www.psfk.com</link>
	
	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>Hospitals Text Patients To Remind Them Of Upcoming Treatments</title>
		<link>http://www.psfk.com/2012/01/hospital-text-patients-appointments.html</link>
		<pubDate>Wed, 25 Jan 2012 20:32:29 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/Private-hospitals-in-Brazil-send-SMS-reminders-to-patients-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Private-hospitals-in-Brazil-send-SMS-reminders-to-patients" title="Private-hospitals-in-Brazil-send-SMS-reminders-to-patients" /></span>Mobile messages have reduced the number of missed appointments for crucial treatments requiring multiple visits.   ]]></description>
	</item>
		<item>
		<title>Are Cities Happier Without Advertising? [Headlines]</title>
		<link>http://www.psfk.com/2012/01/are-cities-happier-without-advertising-headlines.html</link>
		<pubDate>Wed, 04 Jan 2012 10:00:04 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/billboards1.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="billboards" title="billboards" /></span>The banning of billboards in São Paulo, Brazil five years ago -- and the country's ability to flourish in spite of it -- calls into questions the efficacy of the advertising medium.]]></description>
	</item>
		<item>
		<title>LinkedIn Expands Global Reach [Headlines]</title>
		<link>http://www.psfk.com/2011/12/linkedin-expands-global-reach-headlines.html</link>
		<pubDate>Thu, 01 Dec 2011 20:30:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/Sao-Paulo-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="OLYMPUS DIGITAL CAMERA" title="OLYMPUS DIGITAL CAMERA" /></span>The social networking site is opening offices in Brazil, creating new communication channels in Portuguese, and encouraging growth in Spanish speaking countries.]]></description>
	</item>
		<item>
		<title>Heineken Launches Design-Your-Own-Club Initiative</title>
		<link>http://www.psfk.com/2011/10/heineken-launches-design-your-own-club-initiative.html</link>
		<pubDate>Thu, 20 Oct 2011 18:38:36 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/heineken_pop_up_club-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="heineken_pop_up_club" title="heineken_pop_up_club" /></span>The brewery has put in effect a new project that will see creatives from across disciplines teaming up to create unique nightlife experiences.]]></description>
	</item>
		<item>
		<title>LEDs Wheels Promote &#8216;Green Lantern&#8217; Movie</title>
		<link>http://www.psfk.com/2011/10/leds-wheels-promote-green-lantern-movie.html</link>
		<pubDate>Wed, 12 Oct 2011 18:21:22 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/bike-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Warner Bros used an in-the-streets campaign to publicize the release of their movie in Brazil. ]]></description>
	</item>
		<item>
		<title>Space Aliens Invade São Paulo [Pics]</title>
		<link>http://www.psfk.com/2011/10/space-aliens-invade-sao-paulo-pics.html</link>
		<pubDate>Tue, 11 Oct 2011 17:38:07 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/Space-Invader-07-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Space-Invader-07" title="Space-Invader-07" /></span>Urban artists bring striking yet humorous images to the streets and buildings of Brazil.]]></description>
	</item>
		<item>
		<title>Review: Spurlock&#8217;s Greatest Movie Ever Sold</title>
		<link>http://www.psfk.com/2011/04/review-spurlocks-greatest-movie-ever-sold.html</link>
		<pubDate>Thu, 21 Apr 2011 17:28:26 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/04/morgan-spurlock-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="morgan-spurlock.jpg" title="morgan-spurlock.jpg" /></span>A contemplation on how entertainment culture is being changed and possibly damaged as creators take money from brands.]]></description>
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		<item>
		<title>3D Vision Without The Glasses: The Mystery Unveiled [Video]</title>
		<link>http://www.psfk.com/2011/02/3d-vision-without-the-glasses-the-mystery-unveiled-video.html</link>
		<pubDate>Wed, 23 Feb 2011 16:31:21 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/cffc677487915a2a4f818aeffe7c81b7-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>The "revolutionary" 3D system is, in fact, a very creative joke. ]]></description>
	</item>
		<item>
		<title>Do You See?</title>
		<link>http://www.psfk.com/2010/11/do-you-see.html</link>
		<pubDate>Tue, 23 Nov 2010 15:10:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/75705065d09aa7d81a862bb413262e77-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Photo exhibition in São Paulo depicts Africa beyond stereotypes]]></description>
	</item>
		<item>
		<title>Traffic Enforcement Meets Journalism</title>
		<link>http://www.psfk.com/2010/09/traffic-enforcement-meets-journalism.html</link>
		<pubDate>Thu, 16 Sep 2010 11:05:12 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/267cca871578771d32e695a9abe3ac9a-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Traffic agent brings his passion for photography to the streets]]></description>
	</item>
		<item>
		<title>Light Frequency Fingertips Transforms Mobile Device Light Emissions Into Sound</title>
		<link>http://www.psfk.com/2010/08/light-frequency-fingertips-transform-mobile-device-light-emissions-into-sound.html</link>
		<pubDate>Mon, 23 Aug 2010 14:36:04 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="87" src="http://www.psfk.com/wp-content/uploads/2010/08/LightFrequencyFingertips_1-525x195.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="LightFrequencyFingertips_1" title="LightFrequencyFingertips_1" /></span>Screens and hand gestures are combined in an unusual physical computing project by Robert Mathy.]]></description>
	</item>
		<item>
		<title>Monocolumn: Business Jets: No Room To Spread Their Wings?</title>
		<link>http://www.psfk.com/2010/08/monocolumn-business-jets-no-room-to-spread-their-wings.html</link>
		<pubDate>Thu, 19 Aug 2010 15:16:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="190" height="190" src="http://www.psfk.com/wp-content/uploads/2010/08/Monocolumn-Business-jets-no-room-to-spread-their-wings.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="42-17537609" title="42-17537609" /></span>The Latin American Business Aviation Conference &#038; Exhibition (LABACE) in São Paulo is the second largest corporate jet fair in the world (after Geneva’s EBACE) and, like everything in Brazil, it’s growing.]]></description>
	</item>
		<item>
		<title>Creative Inspiration From The Behance Network XXXII</title>
		<link>http://www.psfk.com/2010/04/creative-inspiration-from-the-behance-network-xxxii.html</link>
		<pubDate>Wed, 28 Apr 2010 07:06:10 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="187" src="http://www.psfk.com/wp-content/uploads/2010/04/1.png?fedaf9" class="attachment-236x190 wp-post-image" alt="1" title="1" /></span>Behance is a company that organizes the creative world to make ideas happen. Creative thinkers – the people with the most ideas – often struggle the most with organization and productivity. Behance aims to change that.]]></description>
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		<item>
		<title>TeatroSilva: Brazil&#8217;s First Eco-Theater</title>
		<link>http://www.psfk.com/2010/03/teatrosilva-brazils-first-eco-theater.html</link>
		<pubDate>Wed, 17 Mar 2010 07:06:31 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/593496b034df4d739eedb9b472e943d4-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Brazil is about to have its first entirely eco-friendly theater - and it's going to be a social, collaborative enterprise.]]></description>
	</item>
		<item>
		<title>Online Maps Indicate The Location Of E-waste Collection Centers</title>
		<link>http://www.psfk.com/2010/03/online-maps-indicate-the-location-of-e-waste-collection-centers.html</link>
		<pubDate>Fri, 05 Mar 2010 16:34:40 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="163" src="http://www.psfk.com/wp-content/uploads/2010/03/Online-Maps-Indicate-The-Location-Of-E-waste-Collection-Centers.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Online Maps Indicate The Location Of E-waste Collection Centers" title="Online Maps Indicate The Location Of E-waste Collection Centers" /></span>São Paulo’s State Bureau for the Environment teamed up with Sergio Motta Institute to create a mashup website displaying the location of e-waste collection centers across the city.]]></description>
	</item>
		<item>
		<title>A Stroll Through Sao Paulo&#8217;s Guts</title>
		<link>http://www.psfk.com/2009/12/a-stroll-through-sao-paulo%e2%80%99s-guts.html</link>
		<pubDate>Mon, 21 Dec 2009 18:06:05 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img src="http://www.psfk.com/wp-content/uploads/2009/12/A-Stroll-Through-Sao-Paulo&#146;s-Guts-.png?fedaf9" class="attachment-236x190 wp-post-image" alt="A Stroll Through Sao Paulo&#146;s Guts" title="A Stroll Through Sao Paulo&#146;s Guts" /></span>What happens when a group of photography-lovers and professional photographers meet for some beers at a local bar? They talk about photography. That&#0146;s how the Rol&#0234; (freely translated as &#0147;stroll&#0148;) initiative began.]]></description>
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		<item>
		<title>Pop-Up Bar On Ice: Esta&#231;&#227;o Sub Zero</title>
		<link>http://www.psfk.com/2009/12/pop-up-bar-on-ice-estacao-sub-zero.html</link>
		<pubDate>Mon, 14 Dec 2009 15:36:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="156" src="http://www.psfk.com/wp-content/uploads/2009/12/Pop-Up-Bar-On-Ice-Estacao-Sub-Zero.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Pop-Up Bar On Ice- Estacao Sub Zero" title="Pop-Up Bar On Ice- Estacao Sub Zero" /></span>AmBev (American Beverage Company, a subsidiary of global brewing company Anheuser-Busch InBev, and the biggest brewery in South America) built an igloo in the middle of Vila Madalena, the renowned bohemian neighborhood of S&#0227;o Paulo.]]></description>
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		<item>
		<title>Good Ideas Salon S&#227;o Paulo: Collaboration</title>
		<link>http://www.psfk.com/2009/11/good-ideas-salon-sao-paulo-collaboration.html</link>
		<pubDate>Fri, 20 Nov 2009 16:48:43 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/Good-Ideas-Salon-São-Paulo-Collaboration-3-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>With Collaboration as its motto, the Good Ideas Salon S&#0227;o Paulo was the first to happen in South America.]]></description>
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		<title>Dion&#237;sio Gonz&#225;lez: Contemporary Slum</title>
		<link>http://www.psfk.com/2009/10/dionisio-gonzalez-contemporary-slum.html</link>
		<pubDate>Mon, 26 Oct 2009 14:13:52 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="73" src="http://www.psfk.com/wp-content/uploads/2009/10/Contemporary-Slum-1-525x164.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Contemporary Slum -1" title="Contemporary Slum -1" /></span>Spanish artist Dionisio Gonz&#0225;lez mixes slums and contemporary architecture in unique photographic montages. ]]></description>
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		<title>(Pics) Handmade Good Ideas Salon Tickets</title>
		<link>http://www.psfk.com/2009/10/pics-handmade-good-ideas-salon-tickets.html</link>
		<pubDate>Thu, 22 Oct 2009 17:06:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="179" src="http://www.psfk.com/wp-content/uploads/2009/10/Pics-Good-Ideas-Salon-Sao-Paulo-Tickets-1-525x400.png?fedaf9" class="attachment-236x190 wp-post-image" alt="(Pics) Good Ideas Salon Sao Paulo Tickets-1" title="(Pics) Good Ideas Salon Sao Paulo Tickets-1" /></span>The Mandalah team down in Sao Paulo has created some interesting handmade tickets for next week's Good Ideas in Collaboration Salon. ]]></description>
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		<title>Good Ideas Salon, S&#227;o Paulo</title>
		<link>http://www.psfk.com/2009/10/good-ideas-salon-sao-paulo.html</link>
		<pubDate>Thu, 15 Oct 2009 07:00:10 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/a0550097dec3cb46281c935ac811d920-236x190.gif?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>On October 26th, global innovation boutique Mandalah will host the first Good Ideas Salon in Latin America, addressing the systemic thinking behind emerging collaborative models and more.]]></description>
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		<title>Bicycle Beats Helicopter</title>
		<link>http://www.psfk.com/2009/09/bicycle-beats-helicopter.html</link>
		<pubDate>Tue, 29 Sep 2009 15:50:32 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="151" src="http://www.psfk.com/wp-content/uploads/2009/09/Bicycle-Beats-Helicopter-.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Bicycle Beats Helicopter" title="Bicycle Beats Helicopter" /></span>The S&#0227;o Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.]]></description>
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		<title>Creative Inspiration from Behance IV</title>
		<link>http://www.psfk.com/2009/09/creative-inspiration-from-behance-iv.html</link>
		<pubDate>Wed, 23 Sep 2009 12:24:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="173" src="http://www.psfk.com/wp-content/uploads/2009/09/PSFK_9.22.2009_1.png?fedaf9" class="attachment-236x190 wp-post-image" alt="PSFK_9.22.2009_1" title="PSFK_9.22.2009_1" /></span>Behance is a company that organizes the creative world to make ideas happen. Every Wednesday, Behance shares 5 fresh art and design projects from their network with PSFK.]]></description>
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		<title>Transforming S&#227;o Paulo, One Building at a Time</title>
		<link>http://www.psfk.com/2009/08/transforming-sao-paulo-one-building-at-a-time.html</link>
		<pubDate>Wed, 19 Aug 2009 20:33:59 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="129" src="http://www.psfk.com/wp-content/uploads/2009/08/transforming-sao-paulo-one-building-at-a-time.png?fedaf9" class="attachment-236x190 wp-post-image" alt="transforming-sao-paulo-one-building-at-a-time" title="transforming-sao-paulo-one-building-at-a-time" /></span>Probably the most prominent name among Brazilian architects today, Isay Weinfeld, is transforming S&#0227;o Paulo – one building at a time. A son of Polish immigrants, Weinfeld was born and raised in the city that now hosts most of his world-acclaimed projects, such as the Fasano Hotel and the 360o Building, which has recently received the MIPIM Architecture Review Future Project Award for best residential and overall project. Famous for his contemporary style, he believes that architecture must cause some emotion, whether it’s fear, comfort or even a big laugh. His projects are not about the monumental dimensions that made<a title="Transforming S&#0227;o Paulo, <br />One Building at a Time" href="http://www.psfk.com/2009/08/transforming-sao-paulo-one-building-at-a-time.html">Read more...</a>]]></description>
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		<title>Super Cool Market: Cool And Conscious Clothing Exchange</title>
		<link>http://www.psfk.com/2009/08/super-cool-market-cool-and-conscious-clothing-exchange.html</link>
		<pubDate>Mon, 10 Aug 2009 18:18:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="144" src="http://www.psfk.com/wp-content/uploads/2009/08/scm2.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Super Cool Market" title="Super-Cool-Market 8.10.09" /></span>Where some people see crisis, others see opportunity. The three partners of Super Cool Market, a new clothing store in the Vila Madalena neighborhood in S&#0227;o Paulo, fall into the latter category . The business model (which drew inspiration from the Buffalo Exchange)&#0160;may not be new, but makes a lot of sense: premium clothes at a reasonable price, which can get even more affordable if you’re willing to trade in some of your own clothes. For those interested in quick cash: they evaluate what you brought in and pay you immediately- if your clothes are in good condition and reasonably<a title="Super Cool Market: Cool And Conscious Clothing Exchange" href="http://www.psfk.com/2009/08/super-cool-market-cool-and-conscious-clothing-exchange.html">Read more...</a>]]></description>
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		<title>Pic: Raphael&#8217;s Flowers of Cans</title>
		<link>http://www.psfk.com/2009/06/pic-raphaels-flowers-of-cans.html</link>
		<pubDate>Thu, 04 Jun 2009 13:32:16 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="163" src="http://www.psfk.com/wp-content/uploads/2009/06/trashflowers.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="trashflowers.jpg" title="trashflowers.jpg" /></span>Wooster Collective points us to this street-art piece installed in S&#227;o Paulo by Raphael. The artist has covered a dumpster with colorful flowers made from old cans.]]></description>
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		<title>Public Living Room</title>
		<link>http://www.psfk.com/2009/05/public-living-room.html</link>
		<pubDate>Wed, 27 May 2009 16:55:33 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="99" src="http://www.psfk.com/wp-content/uploads/2009/05/picture-44-525x222.png?fedaf9" class="attachment-236x190 wp-post-image" alt="picture-44" title="picture-44" /></span>Formed in 1996 by architects and artists, BijaRi is a collective focused on visual arts and multimedia creation. Through the use of different resources and technologies, and both analog and digital media, they propose artistic experimentations that attempt to challenge the way we think about our surroundings and the relation between humans and the urban environment in which we live in. Urban interventions, video art, performances, design and web design are the mediums used to provoke such reflections. Their latest intervention took place on Paulista Avenue, one of the city&#0180;s busiest streets, which is often compared to New York’s 5th<a title="Public Living Room" href="http://www.psfk.com/2009/05/public-living-room.html">Read more...</a>]]></description>
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		<title>Harvey Nicks: Today Dubai, Tomorrow Sao Paulo?</title>
		<link>http://www.psfk.com/2006/03/harvey_nicks_today_dubai_tomorrow_sao_paulo.html</link>
		<pubDate>Mon, 06 Mar 2006 01:40:53 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="100" height="103" src="http://www.psfk.com/wp-content/uploads/2011/06/url-1-tm.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>An article in the Independent suggests that fashion mecca Harvey Nichols is planning to launch a Brazilian store. The department store chain, given iconic status as the favourite haunt of...]]></description>
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