A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
There’s No One Surefire Branding Strategy, But You Should Always Make People Care
12 november 2014
SVA Branding alumnus stresses the importance of developing your own style and POV to excel both personally and professionally
Why a Branding Alumnus Favors Brands that Can Reinvent Themselves
10 november 2014
SVA Branding alumnus shares why she chose to enroll in the Masters in Branding Program
Food Designer: How The Eating Experience Can Unlock Hidden Creativity [PSFK 2014]
9 may 2014
In this video, Emilie Baltz talks about her year of experiences using food to inspire new ideas.
A Superhero Tool Belt For The Modern Protestor [Pics]
19 march 2014
Design students imagine fashionable aids to give people confidence during protests.
How Moleskine Transformed The Process Of Reading
12 march 2014
'Nomadic readings' breathe new life into a classic work of literature.
Tiny Signs Lend A Voice To New York’s Lost Objects [Pics]
24 february 2014
Yoonjin Lee's adorable and funny project addresses the banal items we see on city streets.
How Female-Friendly Design Could Make Women Buy More Condoms [Pics]
9 january 2014
Student design team creates a contraceptive you be happy to keep out in the open.
Photos Capture Outdated Laws That Still Exist Today [Pics]
12 november 2013
Photographer attempts to break the law across all 50 states with a project highlighting silly legislation.
Why An Understanding Of Culture Is Inseparable From Good Branding
13 october 2013
SVA Branding alum tells us why the ‘human’ factor is key to brand identity.
PSFK’s Top Five Stories Of The Week
8 september 2013
Facebook flavored ice cream and an Instagram hotel. We review the best in design, culture, art, fashion.
100 Ways To Improve The NYC Subway System
10 june 2013
SVA Student creates one new idea each day that could improve NYC commuters' lives.
How Can We Redesign New York City’s Metrocard? [Pics]
19 april 2012
A new project from an SVA student puts a personal twist on the NYC subway card.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Leveraging Instagram To Book Hotel Rooms
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots