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Automotive may 4, 2016

Concepts, Classics And Convertibles – 2016 NY Auto Show Rewind

Marking the annual end of U.S. auto show season, NY delivered a couple of surprises

Work february 4, 2016

Why Scion Should Live On as a Lifestyle Brand

Scion's creative culture exploits were the real success stories of the former car brand

Technology november 27, 2015

C-HR Concept Inspired by Young Urban Creatives Could Become Scion’s Anchor Model

The youth-focused auto brand hints at what their first ever CUV will look like

Cities august 6, 2013

Filmmaker Travels America And Discovers What Millennials Really Want

As part of his Young Americans series for VICE, veteran documentary and music video filmmaker Lance Bangs asks youth across the country their views on race, gender, politics and much more.

Arts & Culture october 26, 2012

Scion Launches Creative Career Building Contest For Young Entrepreneurs

The automaker is establishing an incubator-style program offering business training and financial incentives.

Innovation january 6, 2012

Top Five Stories We’re Watching At The 2012 Detroit Auto Show

Mystery concepts, new electric vehicles, and innovative show stands are some stories we'll be reporting on from Detroit

Technology december 1, 2011

Scion Webisodes Unearth Underground Music On A Journey Across America [Video]

The brand continues to support the arts and music scenes, with a focus on content over product marketing.

Retail october 1, 2011

Need To Know: 10 Must Read Posts Of The Week Vol. 10

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.

Advertising october 1, 2011

Indie Bands Get Sponsored To Help Toyota Market The Scion

The carmaker subsidizes music from subgenres to attract younger customers to the model.

Work september 1, 2011

Second Shot Photo Report: PSFK At The Scion IQ Press Event In LA

PSFK visits the launch of Scion's new tiny, urban, 4-door automobile in California.

Technology june 28, 2011

ATTIK Launches Campaign For Limited Edition High Voltage Scion tC

The cross-media campaign features web videos and behind-the-scenes shorts on YouTube and Facebook, alongside the main TV spots.

Innovation april 20, 2011

2011 NY Auto Show: Scion FR-S Concept

Scion may offer a top end sports car.

Work march 28, 2011

Scion Installation Tour Opens Unique Exhibition In Brooklyn [Video]

Emerging artists engage with video art in the 7th year of the charity exhibition.

Advertising june 11, 2010

The Return Of Liner Notes: Scion Releases Album As Booklet

The music division of the auto brand is using a printed mini zine as a placeholder for digital music.


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