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Why Scion Should Live On as a Lifestyle Brand
4 february 2016
Scion's creative culture exploits were the real success stories of the former car brand
C-HR Concept Inspired by Young Urban Creatives Could Become Scion’s Anchor Model
27 november 2015
The youth-focused auto brand hints at what their first ever CUV will look like
Filmmaker Travels America And Discovers What Millennials Really Want
6 august 2013
As part of his Young Americans series for VICE, veteran documentary and music video filmmaker Lance Bangs asks youth across the country their views on race, gender, politics and much more.
Scion Launches Creative Career Building Contest For Young Entrepreneurs
26 october 2012
The automaker is establishing an incubator-style program offering business training and financial incentives.
Top Five Stories We’re Watching At The 2012 Detroit Auto Show
6 january 2012
Mystery concepts, new electric vehicles, and innovative show stands are some stories we'll be reporting on from Detroit
Scion Webisodes Unearth Underground Music On A Journey Across America [Video]
1 december 2011
The brand continues to support the arts and music scenes, with a focus on content over product marketing.
Need To Know: 10 Must Read Posts Of The Week Vol. 10
1 october 2011
A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.
Indie Bands Get Sponsored To Help Toyota Market The Scion
1 october 2011
The carmaker subsidizes music from subgenres to attract younger customers to the model.
Second Shot Photo Report: PSFK At The Scion IQ Press Event In LA
1 september 2011
PSFK visits the launch of Scion's new tiny, urban, 4-door automobile in California.
ATTIK Launches Campaign For Limited Edition High Voltage Scion tC
28 june 2011
The cross-media campaign features web videos and behind-the-scenes shorts on YouTube and Facebook, alongside the main TV spots.
2011 NY Auto Show: Scion FR-S Concept
20 april 2011
Scion may offer a top end sports car.
Scion Installation Tour Opens Unique Exhibition In Brooklyn [Video]
28 march 2011
Emerging artists engage with video art in the 7th year of the charity exhibition.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed