http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/top-five-stories-were-watching-at-the-2012-detroit-auto-show.html Fri, 06 Jan 2012 18:53:50 +0000 Mystery concepts, new electric vehicles, and innovative show stands are some stories we'll be reporting on from Detroit]]> http://www.psfk.com/2011/12/scion-webisodes-unearth-underground-music-on-a-journey-across-america-video.html Thu, 01 Dec 2011 15:39:23 +0000 The brand continues to support the arts and music scenes, with a focus on content over product marketing.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-10.html Sat, 01 Oct 2011 16:11:15 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/toyota-markets-scion-by-sponsoring-indie-bands.html Sat, 01 Oct 2011 16:07:07 +0000 The carmaker subsidizes music from subgenres to attract younger customers to the model.]]> http://www.psfk.com/2011/09/second-shot-photo-report-psfk-at-the-scion-iq-press-event-in-la.html Thu, 01 Sep 2011 16:35:23 +0000 PSFK visits the launch of Scion's new tiny, urban, 4-door automobile in California.]]> http://www.psfk.com/2011/06/attik-launches-campaign-for-limited-edition-high-voltage-scion-tc.html Tue, 28 Jun 2011 12:37:59 +0000 The cross-media campaign features web videos and behind-the-scenes shorts on YouTube and Facebook, alongside the main TV spots.]]> http://www.psfk.com/2011/04/2011-ny-auto-show-scion-fr-s-concept.html Wed, 20 Apr 2011 19:15:16 +0000 Scion may offer a top end sports car.]]> http://www.psfk.com/2011/03/scion-installation-tour-opens-unique-exhibition-in-brooklyn-video.html Mon, 28 Mar 2011 13:42:34 +0000 Emerging artists engage with video art in the 7th year of the charity exhibition.]]> http://www.psfk.com/2010/06/the-return-of-liner-notes-scion-releases-album-as-booklet.html Fri, 11 Jun 2010 16:46:42 +0000 The music division of the auto brand is using a printed mini zine as a placeholder for digital music.]]> http://www.psfk.com/2010/04/ny-auto-show-scions-augmented-iq-reveal.html Fri, 02 Apr 2010 15:36:29 +0000 The NY reveal of the 2011 Scion iQ combined the actual car with some dynamic projections]]> http://www.psfk.com/2009/04/ny-auto-show-scion-iq-concept-drops-in.html Thu, 09 Apr 2009 01:16:40 +0000 Scion put on another good show today in NYC. They dropped in (literally from the roof) a new concept car called the iQ. Eagle eyed car geeks will probably quickly pick out that in fact this car is a tricked out version of the Toyota iQ. Still the iQ stood out today mostly because everything else revealed at the show was either a luxury car or luxury SUV. In Scion’s terms, the “i” in iQ stands for individuality. The iQ is the product of a partnership with Five Axis of Huntington Beach who completed the fabrication work. Jack Hollis, ViceRead more...]]> http://www.psfk.com/2009/03/scion-to-debut-new-concept-car-at-ny-auto-show.html Thu, 19 Mar 2009 13:36:45 +0000 Three weeks from today, More than three dozen vehicle debuts will happen at the NY Auto Show. Scion who originally launched their brand at NY in 2003, have regularly used the show to unveil vehicle concepts. The Hako Coupe pictured above is from last year. Details of the new concept are scarce but in a press release the company did say it will be a micro-subcompact, probably along the lines of a Smart or Toyota IQ. PSFK will be bringing you coverage of all the vehicle unveilings from the 2009 NY Auto Show. You can still have a look lastRead more...]]>