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“Glasses-Free” 3D Display Fails to Pop

"Glasses-Free" 3D Display Fails to Pop

Yesterday we finally got around to checking out Alioscopy USA’s “glasses-free” 3D LCD display on 50th by 7th in midtown New York. The display is being used as a part of a storefront ad for TWBA’s middling, yet unavoidable “snacklish” campaign for Mars’ Snickers brand of candy bar.
We found ourselves underwhelmed, as the display — little more than an LCD TV placed behind a lenticular screen — appeared to be clunkier and choppier than its analog counterpart. At the same time, we couldn’t help but to wonder if the content simply did not showcase the technology’s potential for immersive experience. [...]

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Advertising Invades Hotel Rooms Via In-Room Phones

Advertising Invades Hotel Rooms Via In-Room Phones

After walking on the street or riding in a taxi, you would think you could escape from the bombardment of advertising back in your hotel room.  However, this is not the case if you stay in one of Beijing’s hotels featuring advertising via the TV screen on your in-room phone.
Marc van der Chijs experienced this first hand at the Jinglun Hotel.  The advertisements start on just one part of the screen, but eventually take over the entire screen with full length TV commercials that you cannot easily turn off.  Is this an invasion of privacy or an innovative way to [...]

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