As part of the marketing drive to push downloads of its Chrome browser, Google has been creating a series of promotional videos and releasing them on their YouTube channel. One recent video, however, offers a fascinating—though perhaps not methodologically ironclad—piece of 21st century web anthropology, questioning people in Times Square as to their preference in browsers. While it’s a safe assumption that the PSFK-reading demographic not only knows what a browser is but most likely has sound reasons for their choice, fewer than 8% of those questioned by Google’s man on the street even knew what a browser is. Interestingly, [...]
Read more...June 19, 2009
December 18, 2008
Yahoo: Greater Privacy for Our Online Lives
In an unprecedented move to address the growing concerns of privacy advocates, Yahoo announced that they will be reducing the length of time they retain personally identifiable search records from 13 months to 90 days. The company’s two biggest rivals, Google and Microsoft, currently keep this information for 9 months and 18 months respectively. Whether or not this action will force the hands of these competitors, however, remains to be seen.
Still, Yahoo thinks this maneuver will accomplish two things – removing them from the heated discussion surrounding these privacy issues and handing them a clear advantage amongst users that wish [...]
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